What were McDonald's U.S. comparable sales growth and analyst expectations for Q2, and how did that compare to the prior year?

McDonald's U.S. comparable sales grew 0.8% in Q2, missing analysts' expectations of a 1.06% rise, according to LSEG data; this growth rate was significantly lower than the 2.5% achieved in the same quarter a year earlier.

Why did McDonald's U.S. sales underperform despite value-focused initiatives like the revamped McValue platform and under-$3 menu?

U.S. sales underperformed due to muted demand amid economic pressures—including higher prices for basic goods and fuel—that left lower-income consumers (a key McDonald's demographic) with less disposable income for dining out—offsetting the impact of affordability efforts, while difficult year-ago comparisons (e.g., Minecraft-themed meals and Snack Wrap promotions) further weighed on results.

McDonald's US Sales Disappoint as Value Deals Fail to Draw Enough Diners

Aug 4, 2026

McDonald's missed U.S. sales growth expectations with 0.8% comparable sales increase, citing economic worries and reduced consumer spending despite value menu promotions. Global sales rose 1.3% and net income grew 5% to $2.36 billion.

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