Which General Mills cereals had artificial colors removed, and what natural alternatives are now used?

General Mills has removed artificial colors from all its U.S. cereals, including Lucky Charms and Trix, and replaced them with fruit- and vegetable-based dyes as well as colors derived from spices like turmeric and paprika.

What is General Mills' timeline for eliminating artificial dyes across its entire U.S. product portfolio, and which products still contain them?

General Mills said 90% of its U.S. retail products are now free of artificial dyes, and the remaining products—including some Betty Crocker cake mixes and Fruit Roll-Ups—will transition to natural dyes by the end of 2027.

General Mills Ditches Artificial Colors from All U.S. Cereals

Aug 27, 2026

General Mills removed artificial colors from all U.S. cereals, adopting fruit- and vegetable-based dyes instead. The move aligns with retailer demands and regulatory pressure, targeting full synthetic dye elimination across 90% of products by 2027.

apnews

2026-07-01

General Mills beats fourth-quarter profit and sales estimates

2026-08-27

General Mills Ditches Artificial Colors from All U.S. Cereals

2026-09-23

General Mills beats first-quarter sales estimates

General Mills Ditches Artificial Colors from All U.S. Cereals

FAQ