How are India's Global Capability Centres (GCCs) moving beyond basic AI applications like chatbots into core corporate functions?

India's GCCs are deploying AI across critical corporate functions—including marketing, content creation, finance, HR, regulatory documentation, safety data analysis, commercial analytics, and clinical decision support—automating time-consuming, repetitive tasks and driving far-reaching innovations; examples include Apollo Hospitals' AI clinical assistant that gives doctors 20% more time, Catalyst Brands' use of computer-generated imagery for product visuals, Kimberly-Clark's AI tool for influencer identification, and Novo Nordisk's AI application in drug launch processes such as drafting regulatory documents and analysing safety data.

What specific real-world examples demonstrate how Indian GCCs are co-developing advanced AI solutions with global impact?

Real-world examples include: Apollo Hospitals' AI clinical assistant developed with Microsoft to help doctors gather patient data and generate insights; Catalyst Brands' Bengaluru team piloting computer-generated imagery to replace physical inventory movement for photo shoots; Kimberly-Clark using an internal AI tool to identify and evaluate social media 'momfluencers' for Huggies; Novo Nordisk applying AI across drug launch workflows including regulatory drafting and safety analytics; IBM India partnering with academia and local authorities on AI-enabled air-quality monitoring and government upskilling initiatives; and Workday India collaborating globally to build end-to-end AI models for payroll, hiring, and finance—not just isolated modules.

From Diapers to Drugs: How India's Global Corporate Hubs Are Putting AI to Work

May 28, 2026

Multinational firms in India are deploying AI to automate corporate functions and accelerate drug launches. Companies like Novo Nordisk and Kimberly-Clark utilize the technology for regulatory support, safety data analysis, and marketing optimization.

reuters

2026-05-28

From Diapers to Drugs: How India's Global Corporate Hubs Are Putting AI to Work

From Diapers to Drugs: How India's Global Corporate Hubs Are Putting AI to Work

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