Why are 138 CEOs, including those from Coca-Cola and Heineken, calling for a review of the EU's Packaging and Packaging Waste Regulation (PPWR)?

The 138 signatory CEOs are seeking a targeted review of several PPWR clauses—including those on recycled content targets (Article 7), re-use targets (Articles 29(14) and 29(18)), and single-use plastic packaging—due to ambiguities that create operational uncertainty and compliance risks; they also request postponement of the general implementation date (12 August 2026) because of insufficient legal certainty from the European Commission, which they argue threatens investment and European competitiveness.

What specific concerns do the companies raise about the PPWR’s recycled content requirements under Article 7?

The companies argue that Article 7’s phrasing—such as 'any plastic part' and 'average per manufacturing plant'—is ambiguous and poses operational uncertainty and compliance risks; they also seek clarity on the regulatory status of chemical recycling for meeting food-contact recycled content requirements, noting that the recycled content targets do not apply until 2030 and that the Commission’s April guidance still leaves key implementation questions unresolved.