What is the main purpose of Walmart's redesign of Great Value packaging?

The main purpose is to help customers instantly identify key product attributes—such as whether a bag of spicy chips is gluten-free or how much protein is in chicken nuggets—and to make products more visually appealing, addressing a 'lagging feeling' that shoppers had to compromise when choosing store brands.

Does the packaging redesign involve changes to the Great Value products themselves?

No, according to Scott Morris, senior vice president of Walmart’s U.S. private brands division, the overhaul does not involve any changes to the products themselves—only to the packaging design, layout, and visual presentation.

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