Sherwin-Williams wood coatings achieved countercyclical growth last year; this year’s goal is to 'achieve new growth once again'.

At the conference, Wu Zhonghua affirmed the achievements made over the past year. Reviewing 2024, Sherwin-Williams wood coatings delivered outstanding, countercyclical growth—thanks to keen market insight and precise strategic deployment. Looking ahead to 2025, he reiterated the principle of 'understanding constants while adapting to change, upholding fundamentals while innovating,' emphasizing a fresh perspective on market dynamics and customer needs to continuously create value for partners and achieve new growth. Gu Qinghua Gu Qinghua, General Sales Manager of Sherwin-Williams Industrial Wood Coatings China, stated in his presentation on sales strategy that, against the backdrop of China’s increasingly complex and uncertain economic environment, Sherwin-Williams will continue empowering home-furnishing enterprises to enhance market competitiveness and realize commercial value—leveraging differentiated advantages across products, technology, branding, and color, combined with the innovative capabilities and service excellence of the Sherwin-Williams team, to maintain its industry-leading position. 2024 marked a year of concentrated brand advancement for Sherwin-Williams. Sun Jiawei, Market Director for Asia of Sherwin-Williams Industrial Wood Coatings, noted in his overview of brand and product strategy that in 2025, Sherwin-Williams will continue driving forward with its three core brands—Sherwin-Williams, Huarun, and ICA—launching more competitive product solutions. Leveraging Sherwin-Williams’ global leadership in forecasting and implementing color trends, the company will further innovate and deepen its brand-value empowerment system, thereby enhancing brand influence and added value. Sherwin-Williams’ commercial success rests upon seamless collaboration across R&D, technical service, manufacturing and quality management, procurement, and supply chain—each department contributing insights and efforts to ensure efficient business execution and foster new growth, providing a solid operational foundation. As a global innovator in coatings services, Sherwin-Williams reaffirmed its commitment to continuously invest in building its commercial empowerment value system. Its newly launched Material Experience Center made a grand debut, enabling breakthroughs in CMF (Color, Material, Finish) design. Hundreds of wood materials from around the world were showcased together, vividly demonstrating integrated material-and-coating solutions—from material selection and coating application to physical sample production—bridging the final gap toward product premiumization and strengthening customers’ market competitiveness. During the conference, Gao Junqi, Color Trend Lead for Sherwin-Williams Industrial Wood Coatings China, officially unveiled the 2025–2026 Fashionable Wood Coating Color Trends—offering home-furnishing manufacturers and designers holistic color-effect solutions that harmonize visual aesthetics with emotional resonance. Drawing on Sherwin-Williams’ global color-trend foresight, deep-rooted color research expertise, and cutting-edge innovation capabilities, the company empowers partners with differentiated competitive advantages. (CoatingTimes) Company Profile Founded in 1866, Sherwin-Williams has grown into the world’s largest paint and coatings company today. As one of the few global manufacturers capable of delivering a full spectrum of coatings solutions, Sherwin-Williams’ products serve diverse sectors—including architectural and residential painting, industrial wood finishing, general industrial applications, packaging, coil and extrusion coatings, automotive, marine, and construction machinery.

How good are Sherwin-Williams latex paints? See how 'Evergreen Fog' performs its color magic.

Attention—this isn’t just about walls! Today, we’ve compiled five creative ways to use SW 9130 Evergreen Fog: a soft yet powerful green-gray hue that enlivens your cabinets, display units, fireplaces, and other wood surfaces. The Magic of Wood Revitalize wooden frames: Want a vibrant pop of color in an otherwise bright-white space? Try SW 9130 Evergreen Fog on door frames, window frames, and wainscoting! It not only preserves and highlights the organic character of wood surfaces but also infuses spaces with rustic charm—making every family member feel more deeply rooted and connected to their home. American-Style Fireplace Accent A theater-inspired fireplace design naturally deserves the elegant touch of SW 9130 Evergreen Fog. Calm and grounded, its innate appeal creates the perfect palette for an ideal home—crafting a dedicated, meaningful corner within your home, where color enhances the most treasured, heritage-rich space. Modern Cabinetry Is this charming hue suited only for traditional or farmhouse-style homes? Not at all—SW 9130 Evergreen Fog pairs beautifully with modern design too! Apply it to cabinet surfaces, complemented by sleek, high-end modern cabinet hardware and handles. Or use it in bathrooms, kitchens, laundry rooms—or any cabinetry—to instantly refresh and revitalize the entire space. Shutter Charm One of the simplest—and most stylish—ways to add personality to your home is to repaint your shutters with SW 9130 Evergreen Fog.

Sherwin-Williams and HGTV Home by Sherwin-Williams Name 2027 Color of the Year

Sep 15, 2026

Sherwin-Williams and HGTV Home announced "Celery" as their 2027 Color of the Year, a muted green reflecting demand for wellness and eco-inspired home interior designs.

Hardware Retailing

2026-06-09

Sherwin-Williams Names 'Offbeat Green' 2026 Loneliest Color

2026-09-15

Sherwin-Williams and HGTV Home by Sherwin-Williams Name 2027 Color of the Year

Sherwin-Williams and HGTV Home by Sherwin-Williams Name 2027 Color of the Year

FAQ