What is Kellogg's new timeline for removing artificial colors from all its cereals, and how does it compare to its previous commitment?

WK Kellogg announced it will remove artificial colors from all its cereals by the end of this year — a full year ahead of its prior commitment, made in August 2024, to complete the removal by the end of 2027.

What natural alternatives and operational changes has Kellogg implemented to achieve the accelerated removal of artificial dyes?

Kellogg has identified fruit- and vegetable-based juices to replace synthetic dyes in cereals like Froot Loops and Apple Jacks, and has invested in new equipment to enable the transition to natural colors.

Kellogg Accelerates Removal of Artificial Dyes from Cereals to End of Year

Aug 7, 2026

WK Kellogg announced it will remove artificial colors and BHT from all cereals by the end of this year, accelerating its previous 2027 target by utilizing fruit- and vegetable-based juices. This move responds to consumer demand and retailer pressures from companies like Target and Walmart.

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2026-08-07

Kellogg Accelerates Removal of Artificial Dyes from Cereals to End of Year

Kellogg Accelerates Removal of Artificial Dyes from Cereals to End of Year

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