What key financial and operational milestones did Lidl GB achieve in the year to February 2025 that contributed to it overtaking Morrisons?

In the year to February 2025, Lidl GB achieved sales of £11.7bn — an 8.3% increase — and profits more than doubled to £156.8m; it also reached 1,000 stores and 13 distribution centres across England, Scotland and Wales, employing 35,000 people.

How does Lidl’s current market position compare with Aldi and Asda, and what broader industry trend explains their relative growth?

Lidl is now the fifth largest supermarket in Great Britain, behind Aldi (fourth) — which is less than one percentage point behind Asda — and this growth for both German discounters has been partly enabled by the poor performance of Asda and Morrisons following their debt-fuelled private equity takeovers.

Lidl Overtakes Morrisons to Become Fifth Largest Supermarket in Great Britain

May 27, 2026

Lidl has surpassed Morrisons to become Great Britain's fifth-largest supermarket, with sales rising 8.3% to £11.7bn. The retailer plans to open 50 new UK stores and invest over £600m in expansion.

theguardian

2026-05-27

Lidl Overtakes Morrisons to Become Fifth Largest Supermarket in Great Britain

2026-09-16

Morrisons' sales growth improves in 'highly competitive' UK market

Lidl Overtakes Morrisons to Become Fifth Largest Supermarket in Great Britain

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