What flavor and cultural inspiration do the BTS-themed Oreos have, and how is this reflected in their design?

The BTS-themed Oreos feature a white-and-tan creme center formulated to taste like hotteok, a warm, brown sugar-stuffed Korean street food pancake; the purple wafers nod to BTS’s signature color, and the band designed 13 embossments—including the names of all seven members and an outline of their iconic concert light stick—making the cookies a culturally authentic yet globally accessible expression of Korean food and fandom.

How extensive is the global rollout of the BTS Oreos, and what does Mondelez say about the scale and development process of this collaboration?

The BTS Oreos will be sold in over 80 markets worldwide—the largest partnership in Oreo’s history—with online launch on June 1 and in-store availability starting June 8; Mondelez spent approximately two years developing the cookie, narrowed down to three potential flavors before selecting hotteok, and emphasized balancing cultural authenticity with broad consumer appeal, stating that the product must please a large audience rather than just a niche segment.

Mondelez Launches BTS-Inspired Hotteok Flavored Oreos Globally

May 27, 2026

Mondelez announced the global launch of BTS-themed Oreos featuring purple wafers and a hotteok-inspired cream filling. The limited-edition cookies will be available in over 80 markets starting June 8, marking the brand's largest partnership to date.

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Mondelez Launches BTS-Inspired Hotteok Flavored Oreos Globally

Mondelez Launches BTS-Inspired Hotteok Flavored Oreos Globally

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