What specific sustainability claims did Amazon consumers allege were misleading in the lawsuit?

Consumers alleged that Amazon's use of labels such as 'dolphin safe,' 'responsibly sourced,' 'sustainable,' 'wild caught,' and 'MSC Certified Sustainable Seafood' misled them into believing its seafood sourcing causes minimal harm to oceans and the environment, despite these representations being unsubstantiated or materially false due to lack of vessel tracking and evidence that at least one-fifth of imported wild-caught seafood is not responsibly or sustainably sourced.

Which seafood brands and plaintiffs are named in the lawsuit, and what relief are they seeking?

The lawsuit targets dozens of seafood products under brands including Bumble Bee, Chicken of the Sea, StarKist, and Amazon's own 365 by Whole Foods Market, and is led by plaintiffs Madeleine Rogow of Los Angeles and Adam Sorkin of Chicago, who claim they would not have bought or would have paid less for the products had Amazon disclosed their 'true sustainable nature'; the suit seeks compensatory damages, punitive damages, and restitution for U.S. consumers under Washington consumer protection laws.

Amazon Sued by Consumers Over Seafood Sustainability Claims

Jul 31, 2026

Consumers filed a class-action lawsuit against Amazon alleging greenwashing of seafood sustainability labels. The suit targets major brands like Bumble Bee and Thai Union, seeking damages for misleading environmental claims.

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