Why did Coca-Cola lose market share in India in the second quarter, according to its CFO?

Coca-Cola lost market share in India in the second quarter primarily due to high aluminium costs and a lack of appropriate packaging options for mid-tier price points (between 11 to 40 Indian rupees), which left a gap in its pack price architecture; CFO John Murphy explicitly stated this was the case and confirmed the share loss during a Reuters interview.

What specific supply chain issue triggered a Diet Coke shortage in India, and how did consumer behavior respond?

A U.S.-Israeli war on Iran sparked a Diet Coke shortage in India by squeezing aluminium can supply; this shortage led to a wave of 'Diet Coke parties' that unexpectedly boosted demand for the brand.

Coca-Cola, battling high aluminium costs, loses market share in India

Jul 28, 2026

Coca-Cola lost market share in India this quarter due to rising aluminium and PET costs and supply constraints impacting Diet Coke availability. The company is adjusting pricing and sourcing to offset material pressures while anticipating future demand recovery.

reuters

2026-07-28

Coca-Cola, battling high aluminium costs, loses market share in India

Coca-Cola, battling high aluminium costs, loses market share in India

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