What specific innovation initiatives has Kraft Heinz launched recently to target health-conscious consumers?

Kraft Heinz has launched a protein-infused version of its popular Mac & Cheese in March, introduced electrolyte-enhanced Capri Sun drinks, and expanded its sugar-free Heinz Zero range — all aimed at responding to consumer shifts toward healthier options.

How much is Kraft Heinz investing in marketing and R&D this year, and what strategic decision did CEO Steve Cahillane make early in his tenure to support the innovation push?

CEO Steve Cahillane has earmarked $600 million for marketing and R&D this year to rebuild innovation and revive the U.S. business, and his biggest early decision was to freeze plans to split the company into two entities — saving $300 million — to maintain focus and resources for the innovation pipeline.

Kraft Heinz CEO Expects Innovation Push to Accelerate Next Year

Jun 3, 2026

Kraft Heinz plans to invest $600 million in marketing and R&D to drive product innovation and reverse market share losses. The company is launching healthier options like protein-infused Mac & Cheese while absorbing inflation costs to boost growth.

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Kraft Heinz CEO Expects Innovation Push to Accelerate Next Year

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