How many jobs did Diageo cut, and what was the percentage reduction in its global headcount by the end of fiscal 2026?

Diageo's total headcount fell by more than 6% year-on-year, dropping from 29,860 employees in fiscal 2025 to an average of 27,938 full-time equivalent employees by the end of fiscal 2026 — a reduction of nearly 2,000 roles. The company stated most of these cuts across regional markets are expected to be completed by September 1, suggesting the final number of impacted staff could be higher. Diageo declined to provide further details on the job cuts when contacted by Reuters.

Who is 'Drastic Dave', and what is his stated rationale for Diageo's restructuring and job cuts?

'Drastic Dave' is Diageo's new CEO Dave Lewis, nicknamed for his history of aggressive cost-cutting at Tesco and Unilever. Since taking the helm in January, he has led a restructuring focused on eliminating 'massive duplication' and reducing headcount primarily in global back-office functions. As part of a $1 billion savings plan, the overhaul also includes lowering prices on some brands and expanding in fast-growing categories like Guinness and canned cocktails.

Diageo sheds nearly 2,000 jobs as 'Drastic Dave' leads overhaul

Aug 18, 2026

Diageo announced a restructuring plan led by new CEO Dave Lewis, cutting nearly 2,000 jobs to save $1 billion. The move aims to streamline operations while focusing on expanding fast-growing categories like Guinness and canned cocktails.

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