Why did the Indian court reject Pernod Ricard's plea to sell liquor in New Delhi?

The court rejected Pernod Ricard's plea because the company is currently an accused in an ongoing liquor policy investigation, and the judge ruled it 'ineligible' for a sales licence on that basis — despite the company's argument that it has not been convicted and therefore should be granted one.

What are the main legal and financial challenges Pernod Ricard faces in India according to the news?

Pernod Ricard faces two major challenges in India: first, Delhi authorities have denied it a liquor sales licence for three years due to its involvement as an accused in a liquor policy investigation alleging collusion with retailers to boost market share; second, Indian tax authorities are demanding $314 million in back taxes on some Scotch imports.

Indian Court Rejects Pernod Ricard's Plea to Sell Liquor in New Delhi

May 28, 2026

An Indian court rejected Pernod Ricard's request to sell liquor in New Delhi due to an ongoing investigation, impacting its largest market while the company faces a $314 million tax demand.

reuters

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