Why does Nestlé expect some parents will not return to its infant formula products after the recall?

Nestlé expects some parents will not return because the recall—triggered by possible contamination with cereulide, a toxin causing nausea and vomiting—caused significant unrest among parents, and as stated by Serena Aboutboul, head of nutrition: 'When you have unrest from parents, they will not... come back. We know that.' The company acknowledges it has lost market share and that regaining consumer trust in such a sensitive category will take time.

What steps is Nestlé taking to recover from the infant formula recall?

Nestlé is in 'recovery mode' and is working with paediatricians and healthcare professionals for recommendations and to win back consumers; it has also issued a video apology from CEO Philipp Navratil, who made the statement just a few months into his tenure, and continues efforts to rebuild trust while acknowledging it will be a while before sales return to pre-recall levels.

Nestle Warns Some Parents Won't Return to Infant Formula After Recall

Jun 30, 2026

Nestle acknowledges some parents may not return to its infant formula following a global recall linked to cereulide toxin contamination. The company lost market share and is working with healthcare professionals to regain trust as sales remain below pre-recall levels.

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