Renowned materials design expert Chris Lefteri, experts from Beijing Institute of Fashion Technology, WGSN, Pantone, RAL, Covestro, PPG, Sherwin-Williams, Avient, and Matsui jointly unveiled the latest CMF trends for 2027–2028.

Keynote Speech: Reinventing Wooden Aesthetics — CMF Trends and Surface Innovation Solutions for Home Furniture Wood Finishes Outline: Part 1: Insights into Future Home Furniture Wood CMF Trends — Deconstructed across dimensions of color emotion, material texture, and surface effects Part 2: How Sherwin-Williams Empowers Wood CMF Innovation: ・Color: From trend colors to application-ready colors ・Material: Material fusion that transcends traditional wood boundaries ・Finish: Creating value through advanced surface technologies Part 3: From Design Concept to Mass Production — CMF Solutions: How Sherwin-Williams’ CMF Enablement System Addresses Design Challenges Speaker: Zhang Huali, Market Communications Manager, Asia Industrial Wood Coatings, Sherwin-Williams / Director, Color R&D Institute Keynote Speech: Avient’s Annual Plastic Industry Color Trend — ColorForward™ 2027 Outline: ・The ColorForward™ 2027 palette integrates diverse hues reflecting the public’s rich inner emotions and spiritual aspirations. ・Built upon societal emotional insights, the palette balances emotional value and delivers practical, product-design-oriented color expressions. ・Harnessing color’s unique evocative power to imbue objects with warmth and awaken deep emotional resonance among consumers. Speaker: Cheng Yan, Designer, Avient Keynote Speech: SOKAN 2027 CMF INNOVATION TREND DESIGN Outline: ・This presentation centers on four core CMF trend themes — “Symbiosis,” “Disruption,” “Collectibility,” and “Essence” — interpreting trends across color, material, and design language. It further illustrates the practical pathway from conceptual insight and design expression to material & process realization and final product implementation, supported by surface treatment techniques and real-world application cases. Speaker: Xie Yinyin, CMF Designer, Matsui Co., Ltd. Scan the QR code to register or inquire about attendance. Parallel Forums Agenda (scroll up/down to view full schedule): Leading Brand End-Users Unite Over 100 representatives from renowned brand end-users have confirmed attendance; an estimated 180+ brand end-user representatives are expected. Rankings are not in order; the above list is partial and continuously updated. Register to Attend Rankings are not in order. Scan the QR code to register or inquire about attendance. More Concurrent Events October 25–26: The workshop “Beyond the Surface: Exploring CMF Innovation with Chris Lefteri” returns to Shenzhen. Renowned materials designer and author Chris Lefteri will once again deliver an unforgettable CMF training workshop. Click the image for details. October 30–31: Seek Materials & Ask Questions® and Innovation Materials Gallery® will co-host, with RAL Colour, a color application training titled “From ‘Digitalized Color’ to ‘Ambience-Driven Design’ & RAL COLOUR FEELING 2028+: Cutting-Edge Color Trends — Interpretation and Application.” Click the image for details. October 27–29, 2026: The 10th International New Materials, New Processes & Color (CMF) Exhibition, alongside the 10th Surface Treatment Technology & Appearance Effect Processing & Application Exhibition, will be held at Hall 14, Shenzhen World Exhibition & Convention Center (Bao’an). WGSN, Chris Lefteri Design, Pantone, RAL, PPG, Avient, Sherwin-Williams, Tiger Coatings, Matsui Co., Ltd., SCHOTT Glass, Mingxin Xuteng, Sekisui Chemical, Tai Aluminum, Xin’an Chongyao, and Xibo Chemical will showcase cutting-edge products and solutions in new materials, new processes, and emerging trends.

Sherwin-Williams’ wood coatings business achieved counter-cyclical growth last year; this year’s goal is to ‘achieve new growth.’

At the conference, Wu Zhonghua affirmed the company’s achievements over the past year. Reviewing 2024, Sherwin-Williams’ industrial wood coatings business delivered outstanding performance and achieved counter-cyclical growth, thanks to its keen market insight and precise strategic positioning. Looking ahead to 2025, he reiterated the principle of “understanding constants while embracing change, upholding fundamentals while innovating,” emphasizing the need to perceive markets and understand customer needs through fresh perspectives — continuously creating value for partners and achieving new growth. Gu Qinghua Gu Qinghua, General Manager of Sales, China Industrial Wood Coatings, Sherwin-Williams, outlined the sales strategy, stating that amid China’s complex and volatile economic environment — marked by heightened uncertainty — Sherwin-Williams will continue empowering home furnishing enterprises to strengthen market competitiveness and realize commercial value. Leveraging differentiated advantages across products, technology, branding, and color, combined with Sherwin-Williams’ innovative capabilities and service excellence, the company will sustain its leadership position in the market. 2024 was a year of concentrated brand advancement for Sherwin-Williams. Sun Jiawei, Asia Market Director for Industrial Wood Coatings, noted in his presentation on brand and product strategy that in 2025, Sherwin-Williams will continue driving forward with its three flagship brands — Sherwin-Williams, Huarun, and ICA — launching more competitive product solutions. Capitalizing on Sherwin-Williams’ global leadership in color trend forecasting and implementation, the company will innovate and deepen its brand-value enablement system, further enhancing brand influence and added value. Sherwin-Williams’ commercial success rests on collaborative support from R&D, technical services, manufacturing & quality management, procurement, and supply chain functions — all contributing ideas and efforts to ensure efficient business execution and drive new growth, providing a solid foundation for operations. As a global innovator in coatings services, Sherwin-Williams reaffirmed its commitment to continuously invest in building its commercial empowerment value system. Its newly launched Material Experience Center has officially opened, empowering CMF design to transcend imagination. Hundreds of wood materials from around the world are showcased together, vividly presenting integrated material-and-finishing solutions — enabling seamless implementation across material selection, finishing, and sample production, bridging the final gap toward product premiumization and strengthening customers’ market competitiveness. During the conference, Gao Junqi, Head of Color Trends, China Industrial Wood Coatings, Sherwin-Williams, officially unveiled the 2025–2026 Fashionable Coating Color Trends — delivering color-effect solutions that harmonize visual aesthetics with emotional resonance for home furnishing manufacturers and designers. Leveraging its global color trend foresight, profound color research heritage, and cutting-edge innovation capabilities, Sherwin-Williams empowers partners with differentiated competitive advantages. (Coating Outlook) Company Profile Founded in 1866, Sherwin-Williams has grown into the world’s largest paint and coatings company today. As one of the few global manufacturers capable of offering a full portfolio of coating products, Sherwin-Williams serves diverse sectors including architecture, residential decoration, industrial wood finishes, general industrial applications, packaging, coil & extrusion, automotive, marine, and construction & engineering machinery.

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