Which specific whisky and rum products were barred from sale in India due to flavouring violations?

The Food Safety and Standards Authority of India (FSSAI) barred the sale of Antiquity Blue Whisky and Royal Challenge Whisky made by United Spirits, as well as Bagpiper Deluxe Whisky and Old Cask Deluxe XXX Rum produced by Inbrew Beverages — all manufactured in Madhya Pradesh state.

What was the core regulatory violation cited by FSSAI against these liquor products?

FSSAI stated that the manufacturers added external flavouring substances to artificially recreate the characteristic aroma and taste of whisky and rum, rather than developing those attributes naturally through raw materials and maturation — a practice deemed misleading to consumers.

India Bars Some Diageo, Inbrew Liquor Over Flavouring Violations

Aug 2, 2026

India's food safety regulator banned sales of specific whisky and rum products from United Spirits and Inbrew Beverages after tests revealed unauthorized flavoring additives. Manufacturers may sell existing stock subject to revised labeling requirements.

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