What specific regulatory breach led Diageo to agree to reformulate its whisky and rum products in India?

Diageo agreed to reformulate its whisky and rum products in India after the Food Safety and Standards Authority of India banned several of its brands for adding 'whisky flavour in whisky' and 'rum flavour in rum', which breached regulations on improper addition of flavours and mislabelling.

Which Diageo brands were affected by the ban, and what was the scope of the required reformulation?

The ban covered Diageo's Antiquity Blue and Royal Challenge whisky (made in Madhya Pradesh) and McDowell's No. 1 Celebration Matured XXX Rum (made in Maharashtra); Diageo agreed to reformulate these brands nationwide—not only in the states where they were restricted—and to clearly label added flavouring substances on the front of pack during the transition.

Diageo Agrees to Reformulate India Whisky and Rum After Flavouring Breach, Sources Say

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Diageo Agrees to Reformulate India Whisky and Rum After Flavouring Breach, Sources Say — ChemBrief Topics

Diageo Agrees to Reformulate India Whisky and Rum After Flavouring Breach, Sources Say

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