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- Adidas has successfully used a groundbreaking "recyclable process" to produce fully recyclable athletic footwear
- FUTURECRAFT.
LOOP is a fully recyclable athletic running shoe - after a consumer has tried it on for a period of time, it is returned to Adidas for disassembly and remanufacturing to produce a new pair of running shoes
- The FUTURECRAFT.
LOOP running shoe is expected to be officially launched in the spring and summer of 2021, and the second generation of the FUTURECRAFT.
LOOP running shoe, which will be unveiled globally in November 2019, is part of the most extensive global testing program ever conducted by Adidas
Adidas has announced the second phase of its global testing program for FUTURECRAFT.
LOOP running shoes
.
Remake the future
Remake the futureOnly a small part of the plastic waste on earth is recycled, and worn shoes are in most cases directly abandoned.
Human beings are facing a severe environmental crisis.
Landfills and oceans are full of plastic waste
.
In 2015, the brand successfully established a supply chain dedicated to developing high-performance running shoes that consumers never have to throw away
.
The FUTURECRAFT.
LOOP shoe embodies a transformative design philosophy, where Adidas uses only one type of material and a glue-free shoemaking method to create athletic footwear that can be recreated in a closed-loop cycle
.
When consumers return the shoes to Adidas, they are washed, ground into pellets, and reused to make new shoes, with little waste or discarding of any materials
.
born to cycle
born to cycleCreating a single raw material sports gear that can be recreated in cycles is a process of creating breakthrough "closed loop" designs and making models
.
The recycled first-generation FUTURECRAFT.
LOOP running shoes are washed and put into recycling again
.
In addition, the second-generation FUTURECRAFT.
LOOP running shoe features a "faded blue" upper designed to demonstrate flexibility throughout the LOOP CREATION PROCESS
.
The fusion of recycled and new materials has resulted in the second generation of the FUTURECRAFT.
LOOP running shoe in blue, while its materials can still be recycled for use in the next generation of products
.
Like the previous generation, the second generation still uses a fairly simple design, allowing people to focus on the material craftsmanship and the wearing experience itself
.
Of course, with the continuous advancement of the entire project, each time the FUTURECRAFT.
LOOP is recycled, a different design will be planned
.
For a pair of professional running shoes, the unique S-curve heel is a unique design of adidas performance series shoes
.
The creators of the first generation FUTURECRAFT.
LOOP running shoes in the world play an important role in perfecting the whole project together with Adidas
.
The second-generation FUTURECRAFT.
LOOP running shoe will make its public debut in late November 2019, marking Adidas one step closer to its sustainability goals
.
Similarly, the second-generation products will still be recycled for the production of the next generation of shoes to achieve overall recyclability
.
James Carnes, vice president of brand strategy at Adidas, said: "The FUTURECRAFT.
LOOP shoe was originally developed to solve the problem of plastic waste, and Adidas hopes to be a leader in change and shape the sustainable future of the sports and fashion industries
.
Through the FUTURECRAFT.
LOOP shoe With this project, we not only aim to help athletes and running shoe consumers solve the problem of plastic pollution, but also hope to bring new inspiration to all walks of life
.
"
"LOOP" is the latest technological innovation in the adidas FUTURECRAFT project, and the FUTURECRAFT.
LOOP running shoe is the "catalyst" that promotes adidas' "recyclable running shoe journey"
.
If we want to go further, we need more people around the world to join in to build the road to the end of plastic waste
.
