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The plastic-free packaging innovation from Lucozade Ribena Suntory has received funding from InnovateUK, the UK government's innovation agency, for an undisclosed amount
.
Made by alternative packaging specialist Notpla, Oohos capsules are made entirely from a seaweed-based material called Notpla, offering a way to dispense beverages up to 100ml in a plastic-free form
.
ucozade said recently that although the product is marketed as "edible packaging", it is not fully edible
.
The investment will focus on commercializing the Oohos technology, with the aim of developing a machine that can be placed in a gym or restaurant to produce up to 3,000 Oohos per day with sports drinks such as LucozadeSport
.
The machines operate like a coffee machine, and customers can buy Oohos filled with beverages directly from local coffee shops and gyms
.
Since September 2018, Lucozade Ribena Suntory has tried Oohos with LucozadeSport drinks and gels at four sporting events, with more than 42,000 Oohos distributed to participants
.
More than 36,000 Oohos with LucozadeSport were recently tried out at Virgin Media London Masson 2019
.
Lucozade added that a survey showed that 82% of people who tried Oohos with Lucozade Sport found them "appealing" or "very appealing"
.
Michelle Norman, Director of External Affairs and Sustainability at Lucozade Ribena Suntory, said: “Oohos offers Lucozade Ribena Suntory a new and innovative way to offer LucozadeSport services to consumers anytime, anywhere
.
With the support of the government, we are delighted to see Oohos being promoted and have wider application
.
”
* In recent months, Lucozade has ramped up its sustainability efforts to "reinvent" its relationship with single-use plastics
.
Earlier in 2019, the beverage company announced a bottle redesign for its core beverages, with the new design focusing on bottle-to-bottle recyclability
.
The company is one of the founding signatories of the UK's Plastics Agreement, which pledges to eliminate "problematic or unnecessary single-use plastic packaging" by 2025
.
