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Amorepacific, a world-renowned beauty group, has announced a partnership with Eastman, a specialty chemicals company, to apply sustainable materials produced by Eastman’s molecular recycling technology to its product packaging
.
The Laneige brand becomes the first Amorepacific brand to produce packaging using Eastman's Cristal™ Renew polyester, which contains certified recycled content
.
Jung Changwook, Senior Vice President, Development and Procurement, Amorepacific Group, said, "Cristal Renew materials and Eastman's innovative molecular recycling technology are critical to helping us achieve our 2030 Sustainable Development Goals, '2030 A MORE Beautiful Promise', and Sustainable materials also retain the high-end user experience that consumers expect
.
”
Glenn Goldman, commercial director of Eastman Specialty Plastics, said, "We are proud to be a partner in helping Amorepacific achieve its sustainability goals, and we look forward to bringing more sustainable solutions to market together.
The new packaging for Laneige products is just the beginning
.
"
Molecular Recovery Technology
Eastman molecular recycling technology can degrade plastic waste that is difficult to recycle under conventional technology into monomers, which can then be used to produce new materials, ensuring that new materials do not make any compromises in appearance and performance, and Eastman is committed to the United States.
The makeup and personal care market offers more eco-friendly options and design inspiration
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◉ No difference from the original material in terms of transparency, gloss and physical properties
◉ Effectively reduce plastic waste from being landfilled, incinerated or directly entering the environment
◉ Reduce the development and use of fossil-based resources and reduce greenhouse gas emissions
Laneige brand's star product sleeping mask will be the first to apply Cristal Renew on the packaging, and the newly packaged Laneige sleeping mask will be available for sale in December 2021
.
Cristal Renew contains 30% and 50% of recycled ingredients, helping Laneige to create elegant packaging with high transparency and high gloss, and enhance the consumer experience
.
