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● VALERASTM brings together BASF's plastic additive products with high sustainability value
● The brand also includes a new range of products that help recycle plastics
● Launched a new website focusing on its sustainable solutions
BASF has centrally integrated sustainable solutions from its plastic additives portfolio under its new global brand VALERASTM
.
VALERASTM brings together BASF's deep industry experience, innovative solutions and regulatory support to improve the sustainability of plastic-based products throughout the polymer value chain
.
Later this year, BASF's compound additive products for mechanically recycled plastics and their various applications will also be brought under the VALERASTM brand
.
Dr.
Thomas Kloster, President of BASF's Performance Chemicals business unit, said: "Driven by increasing consumer demand and stricter legislation, sustainable development is imperative and is accelerating
.
Our customers are in the forefront of sustainable innovation and plastics The challenges of recyclability are increasing day by day
.
By launching the VALERASTM brand, we hope to add new value to plastic products and help our customers on the road to sustainable development by providing innovative solutions and services.
VALERASTM It underscores BASF's broader goal of creating a platform for all BASF additive solutions that can contribute to helping our customers achieve their sustainability goals
.
"
VALERAS includes BASF's existing portfolio of plastic additives that bring great sustainability value to plastic applications by improving durability, saving energy, reducing emissions and promoting biodiversity
.
The VALERAS portfolio will continue to evolve to work together to support customers in the plastics industry on their sustainable path
.
With more than 100 experts and 5 technical competence centers around the world, BASF's Plastic Additives business unit is committed to building a sustainable future and introducing more products to the VALERAS brand
.
