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    Home > Chemicals Industry > Rubber Plastic News > Clariant Introduces New Bright Metal Aesthetics: Positioning High-End Packaging

    Clariant Introduces New Bright Metal Aesthetics: Positioning High-End Packaging

    • Last Update: 2022-08-22
    • Source: Internet
    • Author: User
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    The Clariant Masterbatches business unit has developed a new chrome pigment that opens up new opportunities for designers and manufacturers of high-end products, bottles and packaging


    .


    The Clariant Masterbatches business unit has developed a new chrome pigment that opens up new opportunities for designers and manufacturers of high-end products, bottles and packaging


    .


    The Clariant Masterbatches business unit has developed a new chrome pigment that opens up new opportunities for designers and manufacturers of high-end products, bottles and packaging


    .


    The Clariant Masterbatches business unit has developed a new chrome pigment that opens up new opportunities for designers and manufacturers of high-end products, bottles and packaging


    .


    Especially for polyethylene terephthalate (PET) containers, this chrome pigment is slightly transparent, making it ideal for applications where the contents of the bottle need to be visible


    .


    Clariant introduces new glossy metal aesthetic; targeting premium packaging (Image credit: Clariant)

    Clariant introduces new glossy metal aesthetic; targeting premium packaging (Image credit: Clariant)

    The team from Clariant's ColorWorks™ Design and Technology Center developed this new masterbatch in response to the growing market focus on true metallic appearance, especially in the technical field


    .


    The secret to getting the bright chrome effect is the particle size distribution of the pigment and the way it is incorporated into the masterbatch


    .


    There are other benefits of the chrome effect, including the way it reacts to laser light


    .


    There are other benefits of the chrome effect, including the way it reacts to laser light
    .
    Unlike other pigments, which turn gray or black with laser light and leave a tangible, tactile mark on the surface, chrome pigments disappear, leaving only the natural transparent polymer itself

    .
    "You can create very small and delicate marks," says Stephanie Dycha, manager of the ColorWorks Center in West Chicago, Illinois, USA

    .
    "Even in very thin locations, such as areas typical of injection stretch blow molded PET, a three-dimensional appearance can be achieved

    .
    "

    Clariant's new liquid look chrome masterbatch is the first from NewAesthetix
    .
    A new project from ColorWorks, NewAesthetix aims to develop unique pigments and effect options to achieve aesthetic qualities often unattainable for plastic materials

    .

     "If there's any place with a mission to try new things, it's ColorWorks," Dycha said
    .
    "That's because ColorWorks is global - we're not just in one country or region - and we don't just focus on a specific market segment

    .
    In fact, we try almost every kind of paint or effect, even those Pigments or effects that may not have been originally developed for thermoplastic applications

    .
    "



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