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Coca-Cola launches new wrapping paper to tackle plastic pollution

 Last Update: 2022-08-21
 Source: Internet
 Author: User

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Plastic pollution has become one of the most pressing issues of the 21st century, and plastic waste is almost everywhere

Plastic waste even finds its way into the ocean, and every day 8 million pieces of plastic waste pollute our waters and destroy the habitats of hundreds of species

The situation has been very dire for a long time and action needs to be taken as soon as possible

The new technology, called KeelClip, is a first for the non-alcoholic ready-to-drink industry

The Coca-Cola Company plans to replace the plastic packaging of all packaged products on the EU market with KeelClip by the end of 2021

Joe France, Vice President of Sustainability at Coca-Cola Partnership Europe, said: “Innovation is key to sustainable packaging efforts and an important principle for the application of this fully recyclable cardboard KeelClip

We love this eco-friendly approach, and we hope that other companies will take the same conscious approach to tackling plastic pollution in the near future

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