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Coca-Cola chose to change the packaging of all new bottles of Sprite from green to clear to improve its recyclability in Southeast Asia
.
Sprite packaging has been green since 1968, when it was first launched in Southeast Asia such as the Philippines
.
“The carbon footprint of a PET bottle is actually much lower compared to an equivalent amount of aluminium and glass, and if you add in recycled content, the carbon footprint is even lower
.
“So, it’s very important for the beverage industry that we work towards a circular economy, especially with high-value, 100 percent recyclable plastics like PET
.
Similar moves have already been implemented in Coca-Cola's Western European markets
.
Our research in six ASEAN countries shows that the transition from green PET to clear PET has greatly increased the value of plastics in the after-use market
The revamp of the Sprite packaging will start in the Philippines, and for good reason
.
Belinda Ford, Director of Public Affairs, PR and Sustainability, Coca-Cola ASEAN, said: “We started our transformation this month in the Philippines, our largest market in ASEAN, and will expand to other markets in Southeast Asia by 2020.
Packaging waste is a A big and pressing problem, especially in Southeast Asia
.
In addition to Southeast Asia, Coca-Cola is also promoting recyclability and the circular economy in other regions of the Asia-Pacific region
.
In March 2019, Coca-Cola announced in Australia that by the end of the year, all plastic bottles 600ml and under will be made of 100% recycled plastic, including Coca-Cola, Fanta, Sprite, Powerade and all brands from local water brands Pump and Mount Franklin
.
The beverage industry needs to continue to provide consumers with choice in recyclable packaging formats, and it needs to make it easier and more convenient for consumers to be part of a circular economy
.
Moving towards a circular economy will ultimately reduce the industry's need for raw materials
.