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Cognex VS Keyence Who is the "king of the world" of machine vision?

 Last Update: 2021-06-08
 Source: Internet
 Author: User

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[ Star Enterprise of Chemical Machinery Equipment Network ] The high-end market of the international machine vision market is mainly occupied by American, German, and Japanese brands.
Cognex in the United States, Basler in Germany, Keyence and Omron in Japan are all international giants with technological accumulation and good customer reputation in the field of machine vision.

Chemical machinery and equipment network star enterprise chemical machinery and equipment

Among them, Cognex and Keyence, as the two giants in the global machine vision industry, monopolize nearly 50% of the global market share.
By comparing the machine vision business performance and business layout of the two giants Cognex and Keyence, it is found that the two business developments have their own advantages.
However, given that Keyence has advantages in business performance and machine vision product layout, it is currently in the global machine Slightly better among the visual giants.

Major listed companies in the machine vision industry : At present, the listed companies in the domestic machine vision industry mainly include Tianzhun Technology (688003), Meiya Optoelectronics (002690), Jingce Electronics (300567), Saiteng (603283), Juzi Technology (300802), Pioneer Intelligence (300450), Kanghong Intelligence (839416), Jintuo (300400), etc.

Major listed companies in the machine vision industry:

The core data of this article: machine vision business revenue, machine vision market share, machine vision product layout

The core data of this article:

1.
Cognex VS Keyence: Machine Vision Business Layout History

The international market of the machine vision industry has long been dominated by a few well-known international manufacturers.
Cognex in the United States and Keyence in Japan are the two giants in the global machine vision industry, occupying half of the global market share.
about.

　　2.
Comparison of machine vision business performance: KEYENCE's revenue scale is leading, and Cognex's profitability has increased rapidly

　　Judging from the operating conditions of the machine vision business, Keyence's machine vision business revenue was significantly ahead of Cognex in 2018-2021.
In 2020, Cognex achieved revenue of 811.
02 million U.
S.
dollars, which is roughly below 900 million yen when converted into Japanese yen.
Keyence achieved revenue of 5.
381 billion yen in fiscal year 2021 (March 2020 to March 2021).
.
Overall, the revenue level of Keyence's machine vision business is clearly above Cognex.

　　Note: The fiscal year is from March 21 of the previous year to March 20 of the year.

　　Judging from the gross profit and net profit margins of the machine vision business, Keyence’s gross profit and net profit margins are above Cognex from 2018 to 2021, but the gap between the two gross profit margins is narrowing, indicating Cognex's machine vision business has grown faster in recent years.

　　Note: The fiscal year is from March 21 of the previous year to March 20 of the year.

　　3.
Comparison of machine vision business layout: Cognex has a broader market layout and a richer KEYENCE product range

　　——Machine vision business market layout: Cognex's machine vision business has expanded its overseas market greatly

　　From the perspective of market layout, Cognex's overseas market expansion is greater.
Keyence's machine vision business accounts for more than 45% of its revenue in Japan's domestic region, and its overseas market accounts for about 53% of its revenue.

　　On the other hand, Cognex's machine vision business accounts for less than 35% of revenue in the United States, and overseas market revenue accounts for more than 65%.
It can be seen that the overseas layout of Cognex's machine vision business is broader.

　　——Machine vision business product layout: KEYENCE's machine vision products are more abundant

　　In terms of product categories, Keyence's machine vision products are more diverse.
Cognex's products are mainly machine vision systems, including 2D machine vision systems, 3D machine vision tools, vision software, bar readers, etc.
Keyence's products include machine vision systems, measurement systems, sensors , and other major sectors, with a wider range of products and a richer variety, which can provide customers with more complete overall solutions.

sensor

　　4.
Forward-looking view: KEYENCE is slightly better than the global machine vision giants

　　Based on the above analysis results, Qianzhan believes that Cognex and Keyence have their own advantages in the development of machine vision business.
However, given that Keyence has advantages in operating performance and machine vision product layout, it is currently slightly better than the global machine vision giants.

　　For more industry-related data, please refer to the "China Machine Vision Industry Development Prospects and Investment Forecast Analysis Report" by the Qianzhan Industry Research Institute.
At the same time, the Qianzhan Industry Research Institute provides industrial big data, industrial planning, industrial declaration, industrial park planning, industrial investment promotion, and IPO.
Solutions for fundraising feasibility studies and prospectus writing.

　　Original title: dry goods! Comparison of global machine vision industry giants in 2021: Cognex vs.
Keyence.
Who is the "king of the world" in machine vision?

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