Dr. Aier's double 11 record is blooming!

Encounter with the youth and rebuke Fang Qiu

After 400 days of freshmen appearance, Dr.

As the annual Double 11 War came to an end, as of 23:59 on November 11, Dr.

In terms of single product sales, there are 3 single products with a cumulative total of over 10 million.

From the perspective of single store sales of Tmall flagship store, sales broke 10 million in just 22 minutes on Double 11, and Tmall ranked 59th on Double 11, making it top 5 soaring brands on Double 11.

The vigorous "back wave"

The founder of the brand Tian Tianming led a young team that is brave enough to challenge and devote themselves to research.

Dr.

Throughout the annual rankings, Dr.

First of all, in the "Tmall FMCG 618GROW Brand Growth and Health Brand List-Beauty Industry", the repurchase increase section ranked 8th, and the double 11 repurchase rate once again increased by 3 percentage points, which was highly recognized by users.

　　Secondly, in the strategic crowd FAST list of "FAST Consumer Asset Operation Health List-Beauty Industry" released by Tmall, the brand dimension of young people in small towns ranks 9th, and GenZ population relationship deepening rate ranks 8th.
.
The above data shows that user consumption has returned to rationality, focusing on health, focusing on product functions and word-of-mouth evaluation.

　　It is worth mentioning that Dr.
Aier only set up a self-broadcasting team on October 9th this year.
As of 2 o'clock on the 11th, store-broadcasting penetrated 40% of the store's business and was directly praised by Tmall.

　　Speak with experiments to promote the development of the skin micro-ecological field

　　The field of micro-ecological skin care is also one of the most popular directions in the field of skin care in the post-epidemic era.
Only with content can take the lead in leading the industry, applying results, and opening the market.

　　At the 31st IFSCC Cosmetic Science Conference, Suzhen Yang, deputy general manager of Freda Beauty, made the latest professional interpretation of the important topic of "micro-ecological skin care" discussed at the conference, and presented in depth the achievements in the field of skin micro-ecological technology.
Results and progress.
It is also in this top event in the cosmetics technology industry that the Dr.
Aier brand's leading position in the domestic micro-ecological skin care field has been established.

Yang Suzhen, Deputy General Manager of Freedom Beauty

　　As a brand of Freda, Dr.
Aier actively cooperates with American laboratories, Israeli laboratories and Shanghai Oriental Beauty Valley scientific research institutions on the basis of Shandong Academy of Pharmaceutical Sciences, and has conducted a lot of basic research in the field of micro-ecology.
As early as the brand Before the launch, it took two years to repeatedly refine the product formula and use experience.
Therefore, as soon as Dr.
Aier appeared, he occupied the blank area of ​​the skin care market of "specializing in micro-ecological science" with the hard power of scientific research, which fully reflects the sharp sense of market and advanced strategic prediction of the general manager of Freda Beauty.
.

　　Finally, I am grateful for the company and support of thousands of Dr.
Aier users! In the future, give me more advice!

　　[Copyright and Disclaimer] All copyrighted works belonging to this website must be authorized when reprinting and indicate the source "China Industrial Economic Information Network".
Offenders of this website will reserve the right to pursue relevant legal responsibilities.
Any reprint of articles and corporate publicity information only represents the author's personal views, and does not represent the views and positions of this website.
For copyright matters, please contact: 010-65363056.

Further reading