Fashion, function and sports trend are very particular about

BASF's new "Athleisure" collection shows how fibers made from BASF materials can perfectly integrate fashion and functionality into today's sportswe.

Angus Wardlaw, head of the LAUNCH innovation team at Anta Group, said: "As consumers become more health-conscious and fashion-conscious, the athleisure trend of using sportswear for everyday wear is taking the world by sto.

The sportswear launch includes sports bras woven with BASF's FreeflexTM thermoplastic polyurethane (TPU) and Elastoflex® polyurethane (PU) fibers, as well as leggings made of Freeflex materi.

Manfred Pawlowski, Vice President, Consumer Products, Asia Pacific, Performance Materials at BASF, said: "While the athleisure apparel market is promising, competition is fier.

High Strength Support Comfort Sports Bra

BASF's innovative materials used in sports bras have excellent elasticity and toughness, which can provide good gathering and support in various sports of different intensities, without affecting the wearing comfo.

Ranesh Handunnethi, CEO of Sileuta, said: "Consumers are looking for the following aspects when buying a sports bra: comfort, fit, weight, durability and suppo.

Sileuta's new injection molding process maintains the cost advantages of bra foam while delivering the same or higher product performance than traditional thermal foaming process.

New stylish leggings keep you cool and dry all day

An award-winning designer, Shen Enqi is known for her avant-garde streetwear desig.

Shen Enqi, creative director of fashion brand Seven Crash, said: "I chose BASF's Freeflex material because of its smooth feel and excellent performan.