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According to reports, in 2016, Goodyear Indonesia began to change its strategy, from focusing on the Indonesian domestic market to focusing on exports
.
Goodyear Indonesia's sales and general affairs manager Vijasono Subarodor said the company expects only 30 percent of total sales in the domestic market in 2016, while exports account for 70 percent
.
Data shows that in 2015, Indonesia's domestic market accounted for 60% of the company's total sales, and exports only 40%.
Although the proportion of exports will increase, the company has not expanded into new export destinations
.
Vijassorino told the media that the export market in 2016 is still the same as in 2015, namely the Asian periphery and Australia
.
In the third quarter of 2015, Goodyear Indonesia's revenue was $111.
4 million, down 8%
from $121.
2 million for the same period in 2014.
Among them, sales of outer tires reached USD 111 million and inner tube sales were USD 378,000.
Regarding sales since 2016, Wisz Sono claims that it has not yet seen actual results
.
He predicts that new tire sales trends
will not be seen until the second quarter of 2016.
It is understood that at the end of the second quarter of 2016, Ramadhan and Lebaran will be approaching
.
According to previous records, local tyre purchases increase during Ramadan and Eid al-Fitr, as people demand safer tyres to return home
.
That said, Goodyear Indonesia is pinning its hopes on retailers, not automakers
.
Still, Wijassorino said it was confident it could grow sales by double digits
.
