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    Home > Chemicals Industry > Rubber Plastic News > Great Wall Motor joins hands with BASF and fashion designers to launch a modified WEY brand model

    Great Wall Motor joins hands with BASF and fashion designers to launch a modified WEY brand model

    • Last Update: 2022-08-27
    • Source: Internet
    • Author: User
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    ● BASF's innovative materials combined with ingenious design use intelligent technology to create customized solutions for future travel 

    ● Haptex® high-performance solvent-free synthetic leather provides better sustainable solutions and gives designers more design freedom 

    ● Infelix® foamed thermoplastic polyurethane (E-TPU) further enhances interior comfort and flexibility 

    WEY, a high-end brand of Great Wall Motors (GWM), recently released a modified model in cooperation with BASF and designers


    .


    Shen Enqi, a well-known fashion designer, said: "BASF's advanced high-performance material solutions allow us to push the limits of material design and explore infinite possibilities


    .


    Haptex® High Performance Solvent Free Synthetic Leather Upholstery

    Haptex® High Performance Solvent Free Synthetic Leather Upholstery

    Haptex® high-performance solvent-free synthetic leathers have excellent peel strength, abrasion resistance, hydrolysis resistance and flex resistance, allowing designers to create the ideal look and feel while maintaining product performance


    .


    Haptex® high-performance solvent-free synthetic leather is ideal for automotive interior components such as instrument panels, doors, armrests and center consoles, where it meets all seat or steering wheel cover requirements
    .


    Grille shade and interior in Inflytec® Foam TPU

    Infelix® has high elongation at break, high tensile strength and superior abrasion resistance, remains soft and elastic over a wide temperature range, which further enhances the performance of automotive interiors such as instrument panels and doors.
    Comfort and flexibility


    .


    Infelix® has high elongation at break, high tensile strength and superior abrasion resistance, remains soft and elastic over a wide temperature range, which further enhances the performance of automotive interiors such as instrument panels and doors.


    Desmond Long, Global Vice President, Performance Materials and Transportation, BASF Asia Pacific, said: "Since 2015, BASF and Great Wall Motor have been working together to develop lightweight and low-emission solutions to improve the sustainability of the automotive industry.


    In addition, the unique cross-border design between the WEY brand and fashion designers this time also brings a new car appearance and aesthetic feeling to car consumers
    .
    Shen Enqi added: “In the eyes of high-end car buyers, appearance and functionality are equally important

    .
    Haptex® and Inflix® have rich colors and textures, giving us great design freedom and making our designs more futuristic.
    And a sense of technology to meet the ever-escalating needs of consumers

    .
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