China Petrochemical News Network News Guangxi Petroleum adheres to the "customer-centric" business philosophy, and taps the full-time market by implementing night lighting projects, carrying out 24-hour manual services, optimizing the layout of car wash outlets, and diversifying themed oil non-interactive marketing.
So far, gasoline sales have increased by 16% year-on-year, of which night-time sales have increased by 45%.
Implement night lighting project.
Since the beginning of the year, Guangxi Petroleum has held a special meeting on the lighting project to implement night-time renovation measures.
The maintenance personnel determined the plan and implemented the installation through on-site investigations at the gas station and visits to a number of lamp shops.
Provide 24-hour manual service.
In the face of market competition, Guangxi Petroleum started from opening up the night market, choosing gas stations to implement 24-hour manual services, providing “non-stop” services for night refueling customers, and effectively increasing night sales of gas stations.
At the same time, formulate reward policies, set up gas stations and stationmasters to accrue rewards at night, mobilize the enthusiasm of employees for service, and promote the continuous increase of night sales.
Diversified thematic marketing activities enhance stickiness.
Guangxi Petroleum aims to "make car wash service the standard equipment of gasoline stations", and carry out fuel-free car wash coupon activities to further enhance customer experience and enhance market competitiveness.
In addition, it seizes the holiday opportunity to carry out "outing trips, petrochemical assistance", Centering on the theme of "March 3 of the Zhuang Nationality: Osmanthus and Strong Charm", we organized gasoline marketing activities such as marketing activities rich in regional and ethnic characteristics, and went all out to increase gasoline sales.