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H&M Stream of Consciousness Collection features Eastman Naia regenerated cellulose fibers

 Last Update: 2022-08-25
 Source: Internet
 Author: User

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Global fashion retailer H&M is the first brand to launch a new Fall/Winter 2020 Stream of Consciousness collection made from Eastman Naia™ Renew cellulose fibers

“We are excited to partner with H&M in our efforts to build a circular fashion economy,” said Ruth Farrell, global marketing director for Eastman Textiles

Fully traceable and certified biodegradable, Naia™ Renew captures the value of hard-to-recycle materials that would otherwise end up in landfills

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