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At a recent media conference, Henkel introduced a new strategic framework for the future
.
Increase investment to accelerate effective innovation
Increase investment to accelerate effective innovationHenkel's goal is to accelerate effective innovation through increased investment
.
Henkel will also promote agile methods and continue to invest in incubators and innovation centers while driving company-wide decision-making closer to the market, harnessing the potential of open innovation and creative crowdsourcing
.
Henkel will continue to invest in core categories and regions to support innovation and brands
.
promote sustainable development
promote sustainable developmentHenkel will strengthen sustainability as a differentiating competitive advantage
.
In order to achieve a circular economy and zero plastic waste emissions, Henkel has set ambitious packaging goals: by 2025, Henkel's packaging will be 100% recyclable or reusable**, and the company plans to use fossil-based packaging in its consumer goods packaging.
50% reduction in virgin plastic
.
The concept of sustainable development will be firmly rooted in all Henkel activities
.
Creating customer and consumer value through digital transformation
Creating customer and consumer value through digital transformationHenkel wants to boost one-to-one interactions and digital sales in the consumer goods business by expanding existing channels and creating new digital platforms that connect directly with consumers
.
Henkel will drive the end-to-end, customer-centric digitalization of its industrial business, creating new business opportunities and further digitizing the customer experience across all touchpoints
.
In addition, Henkel will further pursue end-to-end data integration to empower the company, for example, to create innovative and customized solutions powered by artificial intelligence
.
Henkel will also invest in digital talent, especially data scientists and engineers with the competencies required for the future and deep technical industry expertise
.
Finally, Henkel wants to start digital and increase efficiency
.
Henkel will completely restructure its digital presence, creating a new division called "Digital Business"
.
Henkel has created a new position of Chief Digital and Information Officer at the end of last year
.
Henkel's digital and IT teams will be led by the Chief Digital Information Officer, who will report directly to the CEO
.
Henkel's new "Digital Business Unit" is built on two pillars: The first is "Business Technology", which increases the efficiency of the entire value chain through continuous optimization of business processes and IT systems
.
The second is "Henkel Digital", a new division dedicated to market-oriented incubation and innovation
.
With this in mind, Henkel is planning to establish digital innovation centers in Berlin, Silicon Valley and Asia
.
Strictly Shaping a Winning Business Portfolio
Strictly Shaping a Winning Business PortfolioActive business portfolio management is a core element of the future direction
.
Henkel has identified brands and categories with total sales of more than 1 billion euros, mainly consumer goods, of which about 50% will be divested or discontinued by 2021
.
In addition, mergers and acquisitions will remain an important part of Henkel's strategy
.
The key criteria for acquisitions are the availability of potential targets, strategic fit and financial attractiveness
.
Henkel will focus on strengthening the country and category leadership of its consumer goods business, developing "white space" areas and new business models, while also expanding the technological leadership of the Adhesive Technologies business through acquisitions
.
