Herbal Essences, the first P&G brand to use Eastman's Renew series of sustainable polyester packaging materials, has upgraded the packaging of five bio:renew sulfur-free shampoo and hair care products, including the Aloe Vera series.
The Eastman Renew range of sustainable polyester selected for the packaging contains 50% certified recycled content, which is accounted for and certified by ISCC according to the material balance method
It is reported that the new packaging products of Icarol will be released on America Recycles Day on November 15, 2021.
In addition to using Eastman Renew series of sustainable polyester, the How2Recycle® logo is uniformly printed to encourage consumption.
The user recycles the used product packaging
Eastman's Renew line of sustainable polyesters helps expand the scope and volume of recycled plastics, extend the life cycle of materials, and reduce plastic waste going to landfills.
Produced using molecular recycling technology, plastics that are difficult to recycle with conventional techniques The waste is degraded into monomers, which are then used to produce new materials, ensuring that new materials do not make any compromises in appearance and performance
“A sustainable future requires everyone to make changes and require us to recycle and reuse plastic waste and avoid direct disposal into the environment
Upgrading packaging to Eastman’s Renew line of sustainable polyesters will help reduce The brand’s reliance on virgin plastic also allows us to help the world to gradually achieve the goal of recycling plastic resources
Through the unified How2Recycle® logo, Ikalu encourages consumers to recycle empty bottles
” said Rachel Zipperian, Chief Scientist of Ikalu
Chris Layton, Director of Sustainable Plastics and Circular Solutions at Eastman, said: “We’re very excited to see how this partnership with Procter & Gamble reaches every consumer with the new Icarol packaging
solutions, and look forward to continuing to cooperate with industry-renowned companies like P&G