Jianghan Salt Chemical Network Sales Expansion Market

China Petrochemical News Network reported recently that a pharmaceutical manufacturer in Wuhan came to Jianghan Salt Chemical to discuss the procurement of "Metasequoia" chlorine-containing disinfectant
.

"This customer contacted us through the company's online shop.

Since the company's establishment 30 years ago, its disinfectant products have been mainly exported, sold to more than 100 countries and regions, and are mainly used for disinfection of public places and swimming pools
.

Last year, with the help of online sales, they developed the daily chemical product "Metasequoia" chlorine-containing disinfectant market, adopted the "online + offline" sales strategy, promoted the transformation and upgrading of traditional production and manufacturing to new business services, successfully expanded into new areas, and occupied the product market.

Take advantage of the trend and promote the construction of e-commerce platforms

"Online shopping has become people's consumption habit
.

" Zhu Zhuoxiong, the company's sales manager, said that since the outbreak of the new crown epidemic, people's hygiene and health concepts have been greatly changed, and the demand for disinfection and daily chemicals has increased sharply.

The company has made it clear that it will further strengthen its brand, expand its reputation, truly enter the mainstream e-commerce platform, expand online sales, and transfer personnel to form a special class for disinfection and daily chemicals for e-commerce.
Since the end of April 2020, it has successively responded to Jianghan Ecological Agricultural Mall, Yihua Group Online Mall, Xiaofeige Qianjiang Lobster Dream Group, domestic mainstream e-commerce platforms such as Tmall, JD.
com, Alibaba, and Pinduoduo where similar companies have settled, as well as oilfield intralogistics express companies.
Series of research work
.

Through investigation, it was determined to enter the e-commerce platform, and immediately formulated the "Suggestions on the Construction of the E-commerce Platform", and went to the Hubei area authorized service provider of Wuhan Alibaba to visit and negotiate the entry of the e-commerce platform
.

Steadily advance the preliminary preparations, actively report applications to higher-level departments, request support, open company Alipay accounts, and bind them to corporate-to-public accounts

On July 8th last year, the company’s Alibaba store officially opened, taking the first step of online sales, improving the supply chain between disinfectant manufacturers and end users, and optimizing the supply of disinfectant products in the last “mile” of the application side.
Service effectively promotes the transformation and upgrading from traditional manufacturing to new business services
.

Highlight the efficacy and continuously enrich the product series

Initially, the company organized a dedicated person to design, produce, and launch the "Metasequoia" chlorine-containing disinfection daily chemical products.
There are 4 varieties in total of 60g travel size, 100g household size, 1000g economy size and boutique gift box
.

The advantage of this product is "inorganic chlorine is safer".
Its main sterilization ingredient is inorganic chlorine, which is safe and has no residue.
The disinfected fruits and vegetables can be eaten, and it is an internationally recognized high-efficiency non-toxic product
.

Drinking water in oil fields is also disinfected with it

According to market research and consumer feedback, comprehensively considering factors such as the appearance of the product, the convenience of packaging products, the accuracy of disinfection and measurement, etc.
, on the basis of the original four chlorine-containing disinfectant daily chemical products, a subdivision of sanitary ceramics has been added.
, Fruits, vegetables and other 7 scene inspection reports
.

In response to the single product in the original boutique, it was revised to four varieties of food and drink utensils, fruits and vegetables, object surfaces, and sanitary ceramics, highlighting product functionality and meeting various market needs

　　In view of the fact that the cap of the original bottle of 1000g granules is easy to fall off and the label is not beautifully pasted, the packaging is changed to a cylindrical bottle and a measuring spoon is distributed to facilitate customer measurement
.

Redesigned and optimized product labels and outer packaging, and compiled the "Manual for Chlorine Disinfectant Tablets" and "Manual for Chlorine Disinfectant Granules" to meet consumer needs

　　At the same time, we will do a good job in the development and marketing of trichloro effervescent tablets.
According to the difference of available chlorine content, we have designed 3 varieties of instant, high-efficiency and high-quality packaging, and redesigned and optimized the product label and outer packaging to enrich the chlorine-containing disinfection daily chemical products.
Series
.

　　Take multiple measures to expand sales channels

　　From September 16 to 18, 2020, at the 2020 China International Chemical Industry Exhibition held at the Shanghai New International Expo Center, chlorine-containing disinfectant tablets were included in the "Anti-epidemic in action" column display at the Sinopec booth
.

　　The newly designed outer packaging and products attract an endless stream of professional visitors, buyers and traders who come to consult
.

"In the three days of this exhibition, we have emerged.

　　In order to better put the company's newly developed daily chemical product "Metasequoia" brand chlorinated disinfectant tablets on the market, they have visited the ecological agriculture company many times, carried out live broadcasts and "stalls" in oil fields, and opened a new sales model
.

　　At the same time, look for channels and actively cultivate sales agents
.
Zhu Zhuoxiong led the business staff of the e-commerce office to the Sinopec headquarters, Hubei Petroleum Branch, Shengli Oilfield and other units to promote chlorine-containing disinfectants
.
Cooperate with influential e-commerce companies and sell products on advantageous platforms
.

　　Cooperated with Hubei Petroleum Company, settled in "Come on Hubei APP", participated in the first Sinopec Yijie "Zigui Navel Orange Culture Festival" and Hubei Petroleum "Dancing Youth" live sales competition
.
Signed agency sales agreements with many companies in Wuhan, Hangzhou and other places, and granted them the authorization letter of sales agency of "Metsequoia" brand chlorine-containing disinfection daily chemical products.
The series of chlorine-containing disinfection tablets were put on the agent’s Taobao store and the Hangzhou government website.
Sales
.

　　(Xie Jiang, Zhang Ning, Zhu Minjiao)