LGD showcases transparent OLED display developed in partnership with Gauzy

According to PR Newswire, LG Display, the world's leading display technology innovator, will showcase its latest state-of-the-art transparent OLED technology at its booth at the 2021 International Motor Show (IAA), which will be held from September 7 to 12 in Munich, Germany.

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This new technology is the first collaboration between LG Display and Gauzy, where visitors at the booth can experience public transportation services, as well as numerous entertainment and information, with its 55-inch transparent OLED panels after the replacement of the windows
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In addition, the company will use transparent OLED technology and cooperate with Gauzy to replace the windows of various public transportation vehicles to realize intelligent dynamic transparent display
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LG Display launched a total of two 55-inch transparent OLED displays
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One of them is equipped with IGU (Insulated Glass Unit) technology, a special tempered glass that provides strength to withstand shock and vibration
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The second product is laminated with Gauzy's SPD (Suspended Particle Device) smart glass technology, which enables high contrast ratios, allowing OLEDs to adapt to bright environments and changing light conditions
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When the SPD is on, the transparent OLED screen can provide clear visual content as well as the view behind the display, increasing its potential for future head-up displays, while making it a viable replacement for all greenhouse glass, both for viewing information and for outside vision demand
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To create greater contrast when exposed to direct light, while providing shade for passengers to enhance a safe and comfortable travel experience, SPD technology can also dim the transparent OLED panel to full opaque, blocking up to 99% of light, day or night At night, you can have high contrast and rich colors
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With outstanding application potential in automotive and architectural environments, this new transparent OLED showcases the future of signage
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LG Display's mobile transparent OLED displays not only provide strength and durability, but also allow passengers to view traffic information and watch in-flight entertainment at a glance, while giving advertisers the opportunity to get their products noticed
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Cho Min-Woo, head of LG Display's transparent OLED business, said: "LG Display is pleased to present a transparent OLED display specially designed for trains in the European market for the first time
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" LG Display will bring new possibilities to the signage and mobile markets with its transparent OLED sex, while providing innovative and stylish new ways for companies of all kinds to display information through striking space design and interior effects
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Gauzy CEO Eyal Peso added: "The future of displays is transparent and now is here
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Enabling any window to have mobility, versatility and the ability to communicate while providing visual and thermal comfort is Gauzy's One of the core goals
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By adding our LCG® smart glass technology to glass and other technologies, such as LG Display's transparent OLED technology with SPD, we are setting new standards for signage together
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Last year, LG Display began replacing subway train windows in Beijing and Shenzhen with the world's first transparent OLED panels for transportation, which can now provide commuters in these cities with useful travel information such as subway times, transfer information and flights timetable
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Other daily information such as real-time weather forecast and news
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The company has also broken new ground by extending these futuristic displays to Japan's overground trains, helping East Japan Railway Company receive an Outstanding Performance Award from the Digital Signage Alliance
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The company has already demonstrated the potential of OLED in the mobile industry at CES 2020, demonstrating how this innovative technology can enhance the consumer experience onboard aircraft and vehicles
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The following year, LG Display expanded the transparent OLED experience to life>
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Transparent OLED displays are not only extremely convenient and beautiful, but they also enhance the product and consumer experience in innovative ways that have never been seen before
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This is thanks to the self-illuminating nature of OLED displays and the absence of a backlight, enabling high transparency and thin, light and flexible designs
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LG Display has already installed transparent OLED displays as windows in stores and subway trains as well as in a variety of signage formats, and plans to expand the use of this groundbreaking panel display in self-driving cars, airplanes and even home furniture in the future
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