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Plastic pollution control, a general consensus in the industry is that it is necessary to pay attention to the entire life cycle of plastic products, from production to use to recycling, it must be a closed loop
.
It requires the joint action of the government, enterprises and consumers.
Among them, the reduction and reduction measures of enterprises are very important, especially the utilization of recycled plastics, which is an important part of "no plastic waste" in the future
.
If you are careful, you may find Pepsi's plastic bottle smart recycling machines in Disney, Subway, and Yonghui supermarkets
.
Just put in a plastic bottle, and Pepsi will reshape the beverage bottle into a fashionable product through 9 professional processes including screening and sorting, polyester slicing, and recycled fabrics
.
Every time consumers participate in recycling, they can obtain "Guard Value" through the "PepsiCoRecycling and Blue Peer Mini Program", and use the accumulated "Guard Value" to exchange for exquisite plastic recycling prizes.
Sustain relevant knowledge
.
This is part of the "PepsiCoRecycling with Blue" long-term sustainability program launched by PepsiCo in 2020
.
For consumers, this is undoubtedly one of the most efficient ways to participate in plastic reduction
.
For more than a year, the "Walking with Blue" project has continuously provided new ideas and new paradigms for sustainable development
.
In the eyes of PepsiCo with young genes, young people represent the future and are not only the biggest beneficiaries of sustainable development, but also the main force of sustainable development
.
Therefore, on the one hand, PepsiCo has successively cooperated with a number of industry partners that are close to young people’s lives, and has continuously proactively penetrated into various young scenarios and effectively combined various resources; "Whale" creates an artistic piano made of recycled plastic, and invites people to adopt corals during the Coral Day, and plant the adopted corals in Dapeng Bay, Shenzhen, and combine sustainability with fashion many times.
In the spring and summer fashion week, the joint products such as "Walking with Blue Environmental Bag", "Walking with Blue Environmental T" and "Walking with Blue Environmentally Friendly Messenger Bag" made of recycled plastic were launched to attract young people's attention and participation
.
The project of "Walking with Blue" corresponds to one of the 3R principles in circular economy theory - "Recycle" of plastic waste
.
Based on the traditional 3R, PepsiCo, which adheres to the vision of "no plastic waste", has also developed a "Pepsi-specific 3R model", namely Recycle, Reinvent, and Reduce
.
In addition to the aforementioned plastic empty bottle recycling program (Recycle), in terms of "Reduce" (Reduce), PepsiCo is reducing the weight of packaging and reducing the use of virgin plastic through technological upgrades.
50% less virgin plastic in packaging
.
In terms of "Reinvent", PepsiCo's research found that in some implemented markets, the application of food-grade rPET plastic bottles has less carbon emissions than the use of virgin PET, and can reduce greenhouse gas emissions by 63%, reducing 79% of energy consumption can better help China achieve the "dual carbon" goal
.
In addition, PepsiCo has been investing in breakthrough food packaging technology, and is promoting a fully compostable bag made from plant-based materials for sale at Whole Foods in the US
.
PepsiCo's food and beverage brands are stepping up efforts to realize PepsiCo's vision for sustainable packaging and help educate consumers about recycling and the impact of consumer behavior on the planet
.
Sustainable development is the future of mankind, and the future of Pepsi is "PepsiCoPositive"
.
At the 2nd Sustainability Forum, Long Jiade, Chairman and CEO of PepsiCo, brought this overall business strategic transformation centered on sustainable development
.
The Positive Holding Plan sets a new course for PepsiCo to do business—from more sustainable ways to source ingredients, manufacture and sell products, to inspiring consumers to contribute to the sustainability of people and planet through its iconic brands , to supporting communities and improving livelihoods throughout the supply chain
.
The "Zhengzhi Plan" is driven by the three engines of "Zhengzhi Agriculture", "Zhengzhi Value Chain" and "Zhengzhi Products", and has formulated a series of industry-leading goals accordingly
.
For example, in plastic packaging, PepsiCo expects that by 2022, 100% of the Pepsi-Cola brand's main products in 11 European markets and sugar-free products sold in the United States will use rPET plastic bottles
.
By 2030, all Pepsi-Cola brand products will be replaced with 100% rPET plastic bottles
.
PepsiCo estimates that using 100% rPET plastic bottles will reduce greenhouse gas emissions per bottle by about 30%
.
Moreover, PepsiCo realizes that in the track of sustainable development, there is a need for win-win among enterprises
.
In the future, PepsiCo's "Walking with Blue" project will continue to expand cooperation opportunities on the basis of existing partners; in addition, considering the importance of creating a circular food packaging system, PepsiCo also announced that it is willing to cooperate with other companies and authorize free of charge The current research and development of food packaging technology
.
In Pepsi's view, sustainable development does not mean that the interests of the company are damaged
.
On the contrary, Long Jiade believes that the positive holding plan will create value for the company's shareholders and all stakeholders
.
It embodies a new business essence, as consumers become increasingly aware of the company behind the brand and the impact the company has on society
.
PepsiCo needs to be an industry leader and use its scale to help build sustainable food systems and protect the planet
.