PPG to launch PPG LINQ, an end-to-end digital solution for the global automotive refinish market

PITTSBURGH--(BUSINESS WIRE)--PPG (NYSE: PPG) today announced the phased rollout of PPG LINQ™, a new revolutionary end-to-end digital solution for automotive refinish customers worldwide
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As a global leader in automotive coatings and digital color matching technology, PPG leveraged its extensive cross-industry expertise to develop this industry-leading connected platform designed to improve customer experience, strengthen industry chain collaboration, and improve internal body shop operational efficiency
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The full rollout of the PPG LINQ technology and service platform will take several years, with the first modules expected to go live in early 2022
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PPG's digital ecosystem is powered by PPG LINQ, and its MOONWALK™ auto refinish automatic paint mixing system has won numerous awards, marking the first of many PPG customer-centric innovations
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It has attracted much attention because of its industry-leading high color matching accuracy, which has brought significant benefits and efficiency improvements to customers
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"At PPG, we've seen how digital solutions are transforming the customer experience and business operations
," said Chancey Hagerty, global vice president of PPG's Automotive Refinish Division.
, developments in areas such as connectivity, automation and artificial intelligence have transformed the way businesses operate
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Automotive refinish customers can leverage PPG LINQ's cloud platform and its interconnected digital hardware, software and innovative services to simplify the entire repair process and achieve more stable and cost-effective operating results
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The PPG LINQ platform helps customers optimize product consumption and reduce waste, thereby improving sustainability and minimizing environmental impact in day-to-day operations
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In addition, the PPG LINQ platform includes end-to-end digital tools to increase production and improve profitability by minimizing human error and improving efficiency throughout the repair process
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The newly launched PPG LINQ builds a closed-loop interconnected platform that connects the entire industry chain on top of a single body repair shop, directly connecting the body repair shop with key industry stakeholders such as dealers, manufacturers, insurance companies and end vehicle owners.
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The platform simplifies the body shop's workflow and communication tools, and is dedicated to enhancing the cooperation between the body shop and the dealer, strengthening the connection with the customer, and improving the understanding of the aftermarket partners, thereby helping the business decision-making, Seize the opportunity
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“PPG has always put customers at the heart of everything we do, so it’s especially important to make them part of our digital transformation
,” said Jing Lu, global marketing director for PPG’s Automotive Refinish Division.
“We invest heavily in sustainable, advanced technologies.
solutions to create a future-proof auto repair shop, which once again demonstrates PPG's commitment to serving customers around the world
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