Promoting localization and customization innovation - Henkel's adhesive technology electronics business executives talk about China's market development strategy

On August 15, Henkel officially opened its first adhesive application technology center in South China

Strengthen China's layout to serve the local market

Chen Fuyuan, head of business in China and India of Henkel's Adhesive Technology Electronics Division, said that the use of South China application technology is a result of Henkel's Adhesive Technology Electronics Division's continuous investment in China, promoting localized innovation, and strengthening R&D cooperation with consumer electronics customers.

"China is the center of innovation and business growth in consumer electronics

Henkel has many innovation bases around the world, and the R&D focus of electronic adhesives is mainly concentrated in Irvine, USA and Shanghai, China

Chen Fuyuan said that the South China Application Center has four consumer electronics technology platforms for structural bonding, underfill and encapsulation, thermal interface management materials, conductive adhesives and conductive ink applications, which can fully support consumer electronics customers to accelerate the development of next-generation products and empower the industry.

Customized innovation to meet customer needs

Ni Kefan, head of technology in the Asia-Pacific region of Henkel's Adhesive Technology Electronics Business Unit, said that the business unit focuses on the future, takes "Shaping the future of the connected world with customized innovation" as its vision, and focuses on "continuous innovation, sustainable development, and digital transformation".

Ni Kevan explained from a technical point of view that the establishment of the center can quickly simulate the application of customers' new application technologies and launch application solutions

At present, 5G applications are becoming more and more common, and the number of antennas in mobile phones will increase from the original 3~4 to about 20, which brings two major challenges

Relying on digitalization to promote sustainable development

Chen Fuyuan said: "Through customized innovation and joint development, Henkel can help customers meet the challenges of technological iteration and jointly fulfill their commitment to the sustainable development of the Chinese market

The development of emerging technologies around the world, including 5G, Internet of Things, artificial intelligence, virtual reality, metaverse, provides a broad market for Henkel's adhesive technology development

　　Chen Fuyuan believes that the consumer electronics industry is a very typical technology-driven industry.

　　He said: "Henkel will uphold its commitment to sustainable development in the Chinese market, focus on the environmental protection and durability of materials, actively use green raw materials, and contribute to China's 'carbon neutrality' goal, and will combine global innovation networks with China's layout , serve the Chinese market, and use the global expert knowledge reserve and professional technology to better serve local customers