Self-owned brand building: play a leading role and integrate into the new development pattern

Original title: The industry focuses on independent brand building: play a leading role and integrate into the new development pattern

People's Daily Online, Beijing, May 12 (Xu Weina) "Brand building is a contemporary and a benefit for the future.

"The core essence of a brand is innovation.

Xun Huanzhong, former chairman of the board of supervisors of key state-owned large enterprises, delivered a speech on behalf of Jia Fuxing, chairman of China Association for Quality.

Brand building is an important starting point for helping supply-side structural reforms, realizing the "three transformations", and cultivating world-class companies with global competitiveness.

Zhang Yuzhuo, Chairman and Party Secretary of Sinopec, believes that brand competition is an important battlefield in the economic competition of major powers, brand revolution is a strong support for the construction of a new development pattern, and brand building is an important way to a long-lasting foundation.

"In actively participating in the Belt and Road Initiative and poverty alleviation, we deeply realize that any company going global is not an independent brand, but also represents the image of the country.

Han Jun, deputy secretary of the State Grid Party Group, said that a brand is a comprehensive expression of a company's core competitiveness and a passport for the company to go global.

Wang Gongcheng, member of the Standing Committee of the CRRC Party Committee and vice president, said that the road to a brand with Chinese characteristics requires a large number of Chinese companies to work hard and forge ahead.