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State-owned Assets Supervision and Administration Commission of the State Council: Promote the building of a brand power from four aspects

 Last Update: 2021-06-06
 Source: Internet
 Author: User

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People's Daily Online, Beijing, May 13 (Xu Weina) "State-owned enterprises, especially state-owned enterprises, have seized opportunities and acted actively.

The "14th Five-Year Plan" outline for the first time proposes to "launch the Chinese brand building action.

The first is to explore and carry out special actions for brand enhancement.

The second is to guide and promote enterprises to strengthen brand leadership.

The third is to guide and promote enterprises to accelerate the improvement of brand management.

The fourth is to guide and promote enterprises to accelerate the process of brand internationalization.

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