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As more and more beverage giants switch to recycled plastic, British social enterprise Belu mineral water brand is also switching to 100% rPET plastic bottles
.
Karen Lynch, chief executive of Belu, said: "We believe that in the face of the challenge of waste plastics, as single-use packaging cannot be eliminated for the time being, the main solution lies in the plastic itself
.
"Bleu is a social enterprise that donates 100% of its profits to the WaterAid charity, and we're committed to doing the right thing
.
Bleu estimates that by producing bottles from 100 percent recycled PET plastic, carbon emissions will be reduced by about 60 percent compared to virgin plastic bottles and by about half compared to typical aluminum cans
.
“With regard to carton packaging, the complexity of the material means these products cannot be part of a circular economy,
” Lynch continued
.
Blue's new recycled PET bottles will be available in select 'long-term' partner stores, including Pizza Hut, Shake Shack and Pure
.