The three major US soft drink giants Pepsi, Keke, and the parent company of Qixi have joined hands

Three major.

KeurigDr Pepper is a new listed company formed after the acquisition of the soft drink company .

In a joint news conference last week, the three companies announced the launch of the Every Bottle Back program, which aims to improve waste plastic pollution in the United Stat.

Four components of the project: reduction, recycling, education, labelling

Coca-Cola said in a statement that the Every Every Back program has four key components, including:

Working with the World Wildlife Fund (WWF) to track plastic usage using WWF's ReSource: Plastic measurement method to reduce virgin plastic use in the United States;

Working with The Recycling Partnership and Closed Loop Partners to invest $100 million to improve infrastructure such as sorting, processing and collection of plastic bottles;

Popularize public awareness education and enhance consumers' recognition of the value of 100% recyclable recycled plastics;

From the end of 2020, consumers will be informed that PET plastic bottles are 100% recyclable through packaging label informati.

This project is promoted and initiated by the American Beverage Association (ABA), which is committed to bringing together the power of beverage giants to explore sustainable development solutions, including reducing the use of virgin plastics in the industry and increasing investment in recycling and recycling infrastructure across the count.

According to ABA research data, through lightweight packaging design and weight reduction, American beverage companies have reduced hundreds of millions of pounds of packaging raw materia.

The three companies will work to promote the recycling of plastic bottl.

Katherine Lugar, President and CEO of ABA, said, “We are delighted to be working with leading environmental groups and recycling agencies to build a closed-loop system for plastic production, use, recycling and reclamati.

Partnering with environmental organisations and circular economy agencies

Through the Every Bottle Back program, the three companies have partnered with the World Wide Fund for Nature (WWF), the most famous environmental charity organization in the United States, as well as The Recycling Partnership and Closed Loop Partners, leading investment institutions focusing on the development of a circular econo.

WWF will provide strategic guidance to help assess the industry's progress in reducing its plastic footprint, while The Recycling Partnership and Closed Loop Partners will help deploy funding for the initiati.

Sheila Bonini, WWF's senior vice president of private sector operations, said: "The goal of no plastic waste by 2030 can only be achieved if businesses, governments and NGO groups work together to repair the already damaged plastic material syst.

        Keefe Harrison, CEO of The Recycling Partnership, said: “Without a major overhaul of the existing US recycling system, the beverage industry will not be able to deliver on the promise of sustainable packagi.

        Ron Gonen, CEO of Closed Loop Partners, added: “Coca-Cola, Keurig Dr Pepper and PepsiCo provide the necessary investments to optimize recycling in this count.

        What impact will Every Bottle Back have?

        Through the Every Bottle Back program, will directly affect 23 million Americans in 9 million households in the United States, covering areas in the US Midwest / Northeast, Southeast, Texas and West Coast, because these areas have more mature PET recycling Recycling facility where PET bottles can be turned into PET pellets for the production of new produc.

        Through the Every Bottle Back program, an additional 80 million pounds (equivalent to 36,000 tons) of PET will be collected annual.

Through the Every Bottle Back program, an additional 80 million pounds (equivalent to 36,000 tons) of PET will be collected annual.

        The three companies have set strategic goals in reducing waste plastics

        All three soft drink giants have established sustainable development goals and demonstrated their determination to deal with waste plasti.

This cooperation is part of their commitment to sustainable developme.

        Coca-Cola Partners Europe and Coca-Cola Western Europe have committed to collecting one bottle for every bottle sold by 2025; ensuring that all its packaging is 100% recyclable; and ensuring that plastic bottles contain at least 50% recycled plastic conte.

        In 2019, The Coca-Cola System invested EUR 180 million in sustainable packaging throughout its operations in Western Europe and in the development of future new packaging and packaging-free solutio.

        In addition, PlantBottle, a bioplastic bottle designed by Coca-Cola, has achieved 150,000 metric tons of carbon dioxide emission reduction in North Ameri.

        PepsiCo plans to make its packaging 100% recyclable, compostable and biodegradable by 202

        “We are working hard to build a plastic-free world,” said Kirk Tanner, CEO of PepsiCo Beverages North Ameri.

Promote waste plastic collection and recycli.

Using more recycled plastic means reducing the use of new plast.

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        In addition, Keurig Dr Pepper plans to achieve 100% recyclable or compostable packaging by 2025, and use packaging with 30% post-consumer recycled plastic content across its product portfol.

        The cooperation between the three giants this time demonstrates the industry's determination and actions in dealing with waste plastics, and will also set a model for industry cooperati.