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The White Willow launches a new pillow collection with BASF's CosyPUR® material

 Last Update: 2022-08-24
 Source: Internet
 Author: User

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● The new "home office" pillow series, to ensure a good night's sleep and a comfortable office

● CosyPUR® Visco helps high-quality memory pillows fit the human body curve

October 8, 2020 – The White Willow (TWW), the leading pillow brand in India, has recently launched a new “work from home” collection of pillows and cushions, all made of BASF’s polyurethane molded soft foam CosyPUR® Visco (CosyPUR), designed to It keeps users in a comfortable work-from-home position and provides strong support for sleeping throughout the night

TWW has conducted comprehensive market research to understand user demand for mattresses and pillows

Meghna Aggarwal Jain, co-founder of TWW, said: “Because of telecommuting, people are starting to realize new soreness and pain points in their bodies that they never had when working in an office

TWW's new line of pillows retain their shape even after prolonged use thanks to CosyPUR® material, which also provides pillows with better breathability, elasticity and longevity

“BASF is committed to developing high-performance polyurethane foams such as CosyPUR® to help manufacturers such as TWW produce high-end, high-quality pillows

The multifunctional CosyPUR® material goes far beyond the "work from home" range

BASF's CosyPUR® material is also used in the TWW range of pregnancy pillows

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