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Original title: "Two barrels of oil" frequently cross-border "small business"
Original source: China Business Times
Recently, after Sinopec, PetroChina also announced the sale of snail noodles and launched its own brand "Luoxiang Haoke" simultaneously.
On April 6, PetroChina announced on its official Weibo that PetroChina had launched snail powder products for sale in its official flagship store of PetroChina Kunlun Hospitality on Tmall.
"The market size of snail noodles is expected to reach 10 billion yuan this year, and channel profits are very objective.
Behind the entry of oil giants one after another is the rapid development of the snail powder market.
The entry of "two barrels of oil" into the snail powder is not surprising.
In December 2020, Sinopec's convenience store business "Yi Jie" also announced the establishment of a joint venture with Internet coffee brand "Lian Coffee".
At the beginning of last year, when the fresh food e-commerce station was on the rise, Sinopec also took advantage of the momentum.
At the beginning of 2020, PetroChina entered the beverage industry across the border and launched the "Hospitality Power" functional beverage.
Kunlun Haoke was established in 2017.
Compared with the main business, the non-oil business has become one of the highlights of the "two barrels of oil" performance.
In recent years, both PetroChina and Sinopec have been accelerating the deployment of non-oil businesses, from coffee and beverages to fresh food, snail powder and so on.
IiMedia Consulting analysts believe that from the perspective of traffic dividends, the rise of diversified social platforms such as short videos and live broadcasts has provided sufficient soil for the explosion of snail fans.
Independent economist Wang Chikun said that as a subdivision of the large consumption field, snail noodles have the characteristics of large consumption, large market scale and high consumption frequency, and belong to the experienced supply + experienced consumption industry; at the same time, there is no threshold for supply.