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Medical Network, June 28, the (18th) "World Brand Conference" sponsored by the World Brand Lab was held in Beijing on June 22.
At the conference, the 2021 "China's 500 Most Value Brand" analysis report
.
In this annual report based on financial data, brand strength and consumer behavior analysis, State Grid topped the list of most valuable brands this year with a brand value of 557.
695 billion yuan
.
Also occupying the top five on the list are Industrial and Commercial Bank of China (496.
276 billion yuan), Haier (457.
529 billion yuan), PetroChina (442.
559 billion yuan), and China Life (436.
672 billion yuan).
These brands have entered the world-class brand camp
.
▍Brand selection in the pharmaceutical industry, 2 brands were selected for the first time, and 5 brands were not selected.
In
2021, a total of 18 brands in the pharmaceutical industry were selected, which is 3 fewer than the 21 brands selected in 2020
.
Among them, two pharmaceutical industry brands WuXi AppTec (12.
757 billion) and Huaxi Biology (9.
382 billion) were selected for the first time, and five pharmaceutical industry brands were unsuccessful
.
Compared with the 2020 list: WuXi AppTec (12.
757 billion) and Huaxi Biotech (9.
382 billion) were selected for the first time in the five pharmaceutical companies of Tai Chi, Harbin Medicine, Gankang, Di'ao, and Haipurui selected in 2020.
They were not selected this year
.
The top 10 brands in the pharmaceutical industry in terms of changes in the overall ranking compared to 2020: Haiwang (up by 1 place) Ma Yinglong (up by 2 places) Blessing (up by 4 places) Revision (down by 4 places) Baiyunshan (up by 6 places) ) Jiangzhong (down 19 places) North China Pharmaceutical (down 22 places) CSPC (down 18 places) Hengrui (up 16 places) Renhe (up 11 places)
▍The 18- year evolution of
China's 500 Most Valuable Brands The total value of China's 500 Most Valuable Brands in 2021 is 278,953.
20 billion yuan, an increase of 3203.
262 billion yuan over last year, an increase of 12.
97%
.
Steve Woolgar, Chairman of the World Brand Lab and Honorary Professor of Marketing at Oxford University, said: "Brands are the image of a country.
I hope that more people in the world can learn about China's stories through Chinese brands
.
In the past 15 years, I have witnessed the rapid growth of Chinese brands, some of which already have strong global influence.
These brands include State Grid, China Life, China FAW, China Resources, Air China, Haier, Beidahuang, Wuliangye, Tsingtao Brewery, China Feihe, Double Star Tire, Zhuyeqing, Hegang Group, Hengli, China Southern Power Grid, XCMG, Snowflake, Jiumu Kitchen and Bathroom, etc.
" It is the 18th year that the World Brand Lab has compiled a Chinese brand report.
In 2004 The entry threshold is only 500 million yuan, and the average value of the top 500 brands is 4.
943 billion yuan
.
In 2021, 18 years later, the entry threshold has been raised to 3.
068 billion yuan, and the average value of the top 500 brands is as high as 55.
79 billion yuan, an increase of 1028.
69%
.
▍Regional distribution of China's 500 most valuable brands
According to the analysis of the World Brand Lab, the competitive strength of a region mainly depends on its comparative advantages, and brand benefits directly affect the formation and development of regional comparative advantages
.
The brand is an important symbol of the development of a region.
The brand drives the growth of the regional economy, and the development of the regional economy promotes the growth of local brands.
.
Judging from the regional distribution of "China's 500 Most Valuable Brands" this year, Beijing has 91 brands selected, ranking first, mainly because the headquarters of central enterprises with strong profitability are concentrated in Beijing; Guangdong and Shandong have 86 and 44 respectively.
A brand was selected, ranking second and third
.
According to the scope of influence of selected brands, it can be divided into national and global brands
.
There are 439 brands with national influence on the list, accounting for 87.
80%; the number of brands with global influence is 61, accounting for 12.
20%, a slight increase from last year
.
▍Selected industries
Although the new crown epidemic has not blocked the overall upward trend of Chinese brand value, compared with last year, the number of brands in industries that are heavily affected by the epidemic, such as automobiles, travel services, and media, has dropped significantly, while food and beverage, finance, agriculture, etc.
Brands in the "rigid demand" industry have increased to varying degrees
.
In this year's "China's 500 Most Valuable Brands" rankings, a total of 26 brands from related industries including food and beverage, light industry, building materials, media, textiles and clothing, medicine , machinery, etc.
were selected
.
Among them, the food and beverage industry is still the industry with the most selected brands.
A total of 87 brands have been selected, accounting for 17.
40% of the total number of selected brands.
The second to fifth selected industries are light industry (52) and building materials (37).
), media (33), textile and clothing (33)
.
A total of 57 Chinese brands worth more than 100 billion this year, an increase of 4 from last year
.
At the conference, the 2021 "China's 500 Most Value Brand" analysis report
.
In this annual report based on financial data, brand strength and consumer behavior analysis, State Grid topped the list of most valuable brands this year with a brand value of 557.
695 billion yuan
.
Also occupying the top five on the list are Industrial and Commercial Bank of China (496.
276 billion yuan), Haier (457.
529 billion yuan), PetroChina (442.
559 billion yuan), and China Life (436.
672 billion yuan).
These brands have entered the world-class brand camp
.
▍Brand selection in the pharmaceutical industry, 2 brands were selected for the first time, and 5 brands were not selected.
In
2021, a total of 18 brands in the pharmaceutical industry were selected, which is 3 fewer than the 21 brands selected in 2020
.
Among them, two pharmaceutical industry brands WuXi AppTec (12.
757 billion) and Huaxi Biology (9.
382 billion) were selected for the first time, and five pharmaceutical industry brands were unsuccessful
.
Compared with the 2020 list: WuXi AppTec (12.
757 billion) and Huaxi Biotech (9.
382 billion) were selected for the first time in the five pharmaceutical companies of Tai Chi, Harbin Medicine, Gankang, Di'ao, and Haipurui selected in 2020.
They were not selected this year
.
The top 10 brands in the pharmaceutical industry in terms of changes in the overall ranking compared to 2020: Haiwang (up by 1 place) Ma Yinglong (up by 2 places) Blessing (up by 4 places) Revision (down by 4 places) Baiyunshan (up by 6 places) ) Jiangzhong (down 19 places) North China Pharmaceutical (down 22 places) CSPC (down 18 places) Hengrui (up 16 places) Renhe (up 11 places)
▍The 18- year evolution of
China's 500 Most Valuable Brands The total value of China's 500 Most Valuable Brands in 2021 is 278,953.
20 billion yuan, an increase of 3203.
262 billion yuan over last year, an increase of 12.
97%
.
Steve Woolgar, Chairman of the World Brand Lab and Honorary Professor of Marketing at Oxford University, said: "Brands are the image of a country.
I hope that more people in the world can learn about China's stories through Chinese brands
.
In the past 15 years, I have witnessed the rapid growth of Chinese brands, some of which already have strong global influence.
These brands include State Grid, China Life, China FAW, China Resources, Air China, Haier, Beidahuang, Wuliangye, Tsingtao Brewery, China Feihe, Double Star Tire, Zhuyeqing, Hegang Group, Hengli, China Southern Power Grid, XCMG, Snowflake, Jiumu Kitchen and Bathroom, etc.
" It is the 18th year that the World Brand Lab has compiled a Chinese brand report.
In 2004 The entry threshold is only 500 million yuan, and the average value of the top 500 brands is 4.
943 billion yuan
.
In 2021, 18 years later, the entry threshold has been raised to 3.
068 billion yuan, and the average value of the top 500 brands is as high as 55.
79 billion yuan, an increase of 1028.
69%
.
▍Regional distribution of China's 500 most valuable brands
According to the analysis of the World Brand Lab, the competitive strength of a region mainly depends on its comparative advantages, and brand benefits directly affect the formation and development of regional comparative advantages
.
The brand is an important symbol of the development of a region.
The brand drives the growth of the regional economy, and the development of the regional economy promotes the growth of local brands.
.
Judging from the regional distribution of "China's 500 Most Valuable Brands" this year, Beijing has 91 brands selected, ranking first, mainly because the headquarters of central enterprises with strong profitability are concentrated in Beijing; Guangdong and Shandong have 86 and 44 respectively.
A brand was selected, ranking second and third
.
According to the scope of influence of selected brands, it can be divided into national and global brands
.
There are 439 brands with national influence on the list, accounting for 87.
80%; the number of brands with global influence is 61, accounting for 12.
20%, a slight increase from last year
.
▍Selected industries
Although the new crown epidemic has not blocked the overall upward trend of Chinese brand value, compared with last year, the number of brands in industries that are heavily affected by the epidemic, such as automobiles, travel services, and media, has dropped significantly, while food and beverage, finance, agriculture, etc.
Brands in the "rigid demand" industry have increased to varying degrees
.
In this year's "China's 500 Most Valuable Brands" rankings, a total of 26 brands from related industries including food and beverage, light industry, building materials, media, textiles and clothing, medicine , machinery, etc.
were selected
.
Among them, the food and beverage industry is still the industry with the most selected brands.
A total of 87 brands have been selected, accounting for 17.
40% of the total number of selected brands.
The second to fifth selected industries are light industry (52) and building materials (37).
), media (33), textile and clothing (33)
.
A total of 57 Chinese brands worth more than 100 billion this year, an increase of 4 from last year
.