2015 buzzwords in the coatings industry: "not easy to do", "no money to make", "closed", "transformation"

Environmental protection law is only the fuse of "transformation"

"The new law is not the main reason for the transformation of the coatings industry, but more of a fuse.
" The author visited several coating companies in Shunde before the implementation of the new environmental protection law last year.
This view has almost become a consensus.
Or to put it this way, if the environmental storm in 2014 had not swept many industries, and the coatings industry that was often "survived" in the past was also affected, perhaps the transformation of the coatings industry would not have come so "rapidly.
"

On July 1st last year, the revised version of the "Technical Requirements for Waterborne Coatings for Environmental Labeling Products" issued by the Ministry of Environmental Protection of the People's Republic of China will be formally implemented.
The standard stipulates all materials including container coatings, wood coatings, traffic coatings, anti-corrosion coatings, and road marking coatings.
Limits of hazardous substances for products applying for environmental labels.
Earlier, Beijing also identified 12 industrial polluting industries to withdraw from the annual key adjustments.
Among them, the coatings industry was included in the list of "key removals".
This is the first time that coatings have been identified as polluting industries.

Once such news was released, it was like a stone in the coatings industry that caused a wave of waves and caused a lot of shock.
With the serious air pollution, the state has issued a new environmental protection law that requires all localities to complete total emission reductions and resolutely win the battle against air pollution.
Under the pressure of a series of policies and regulations, paint and coating companies have been unable to become self-willed.

At present, with the thinning of profits and the reduction of market share, the author believes that the single product structure of the paint industry as in the past can no longer meet the current market demand.
Under the new macro situation, coating companies need to adjust product structure, implement multi-category operations, and increase profitability.
For example, companies can use past experience to develop new products and take the road of overall home furnishing.

The author believes that even companies such as Nippon Paint, a leading brand in the coatings industry, can currently only meet the needs of some consumers.
Fortunately, these first-line paint brands have succeeded only after identifying the target customer groups and developing products in a targeted manner.
In today's fierce competition, if an enterprise wants to survive, it needs to carry out differentiated marketing innovation-to create a bright spot for the product and capture the part of consumers that belong to it, so that the enterprise can grow from small to large, from weak to strong.

In general, whether it is the overall home furnishings or the coatings industry, with the improvement of people's living standards, many people have higher requirements in their consumption, and green consumption has also become the mainstream consumption concept-people Begin to advocate a "green" and "low-carbon" life>(Source: Global Coatings Network) (For more information, please log in: Global Coatings Network http:// )