2017 Paint Industry Analysis Taobao Tm?cat double 11 behind the mystery.

In 2016, double-11 Alibaba once again worked wonders, achieving a transaction volume of 120.748 billion yuan in just 24 hours, up 32.37 percent year-on-year, putting the 100 billion mark at the foot of the feet. In this industry-wide pattern of large volume growth, many small industries have also seen amazing changes, online sales ranking data has been enough, today let us focus on the
coatings
industry, to see what hidden behind the trend is worth paying attention to.
black horse cor paint, imported latex paint online shopping rise
than Libang Dolezal continues to maintain the lead, I think the rise of imported
latex paint
is more worthy of attention. In 2016, the top 10 latex paint brands in the double 11 trading volume, 4 are based on the original imported latex paint mainly hit products, and beckers (Yu Ke paint) in 2016 just entered China's first double 11 on the squeeze into the top 10, and obtained the overall ranking 6th, the original imported latex paint sales 1st result!
only three imported latex paint brands made it into the top 10 in 2015, but this year it has grown to four, and the one that comes out is yuko paint. It is reported that Yanke paint is only entered into China in 2016, with the 2015 import of latex paint the first Fenlin belongs to the same di Gurila, not long ago just signed an agreement with Tmell to enter the online market, then broke out of amazing energy.
While many people complain about the poor real economy and weak consumption, the original imported latex paint, such as Yu Kefenlin, is growing against the trend, so it can be seen that Chinese consumers are not short of the yuan in their pockets, but more healthy and environmentally friendly, better quality products. The experience of the United States, Hong Kong and Japan tells us that when a country rises rapidly, sales of many imported goods that used to look very extravagant have increased dramatically, a view confirmed again in 2016. It can be expected that the original imported latex paint, headed by Yanke, will remain on the sales list for a long time, as this is a historical trend.more thandata from Alibaba's data software business staff
is the diatom mud shines, painting services popularity
the development of the paint industry can never get around a topic is that diatom mud is at an alarming rate to seize the minds of consumers, and increasingly popular. In 2016, the diatom mud industry's old strong brigade re-amplified, with diatom mud brush service to seize the opportunity, and successfully became the first diatom mud package service transactions, but also from October 13 to November 11 in the 30 days of Tmate's highest-selling diatom mud brand.
In the last year, Dolex Libang and other
pass brands
have launched latex paint painting services, the already cured paint market has been rapidly disintegrating, many consumers have chosen to buy paint services directly, instead of the original only to buy latex paint products. When we close to the e-commerce to observe, we will also find that in 2016 Tmate O2O painting field, just as diatom mud has been in full bloom, in the overall coating field second only to Libang refresh, but in the field of diatom mud is the absolute king.
is currently diatom mud painting services have covered more than 100 major cities, and set up a separate sub-brand master specializing in covering warehousing, distribution, construction, after-sales services, and developed a full set of floor-to-face construction standards and process system. Whether it is diatom mud, or latex paint, painting services are the future trend, in the end is the main environmental protection and health of diatom mud will develop faster, or rely on low-cost explosive latex paint can dominate the market, let us wait and see.