2019 medical agent salary report is published! 1.43% over 500000 per year

[pharmaceutical network industry trends] the pharmaceutical market experienced 4 + 7 volume purchasing years ago Various new medical insurance policies and online bargaining are also in full swing In addition, from time to time, it is disturbing to hear that an enterprise has been seized, a pharmaceutical enterprise has laid off its medical representatives, and its Sales Department has been revoked What's the status quo of medical representatives in 2019? Recently, a medical recruitment social platform released 5000 survey data of medical representatives The questionnaire starts from the income, education, family background, mentality and other indicators of medical representatives, from which we can have a glimpse of the living status of current representatives Data shows that 70.13% of the medical representatives have an annual income of more than 100000, 45.44% of them are concentrated in 100000-190000, 23.26% in the range of 200000-490000, and only over 1.43% of them have an annual salary of more than 500000 Nearly 60% of the medical representatives have bachelor's degree or above, 35.06% have junior college degree, and 5.47% have senior high school degree or below It has been proved that the representative groups of medicine generally have higher education background, with college and undergraduate education as the majority In addition, the data also shows that only 12.16% of the representatives work for more than 8 years, and more than 50% of the representatives work for less than 3 years From the actual situation, one year and three to five years are basically a barrier for medical representatives Within one year, some of them will be eliminated and other industries will be selected as early as possible Three to five years' meeting will have a deeper understanding of this profession, understand whether they are suitable for this industry, and many medical representatives will choose to change careers in this period As a result, respondents around the age of 30 also become a larger tier It is worth noting that the voluntary turnover rate is quite different from the previous data Only 2.8% of the pharmaceutical representatives said they would not be attached to the pharmaceutical circle any more and started to change their careers 31.78% of the pharmaceutical agents had not considered too far and were ready to take one step at a time Nearly 66% of the pharmaceutical representatives still have a positive attitude and decide to actively adapt to the changes of the industry and continue to stay in the pharmaceutical circle In addition, most of the medical representatives who decided to stay have started to take action, and nearly 95% of them said they would take the initiative to learn Among them, professional skills improvement, policy analysis and interpretation, and pharmaceutical academic information are the three parts most pharmaceutical representatives want to learn In addition, more than 70% of the representatives are interested in Internet part-time jobs, saying they are willing to try this opportunity if they have good product cooperation According to a previous report on a website, at present, the development of pharmaceutical Internet retail is rapid, with a compound growth rate of 89.3% in 2012-2018 In 2018, the scale of the industry reached 66.1 billion (including the non drug part), with a growth rate of 50%, of which the scale of drugs has reached 10 billion In 2012-2015, there were 345 online pharmacies in China Although, China's pharmaceutical Internet retail has not formed a fixed profit model, but the development momentum is rapid So there are so many medical representatives who are interested in Internet part-time jobs At present, the market environment faced by pharmaceutical representatives is very complex, such as 4 + 7 volume procurement Because its goal is to trade volume for price, and the profit space is too low, many bid winning enterprises have begun to reduce sales positions and agents Since this year, there have been several enterprises to abolish sales and marketing personnel But in the new situation, a number of enterprises will be eliminated and prospered In 2019, generic drugs, biological cell products, gene products and rare disease treatment drugs are booming The enterprises of these products are expanding, and the sales department is added The news of expanding the medical representative team is also coming out from time to time
Therefore, many pharmaceutical enterprises are trying to encourage pharmaceutical representatives to re create value, such as re positioning the responsibilities of sales personnel, evaluating the sales incentive plan, adjusting the fixed to floating ratio of sales personnel, etc to guide more compliant sales behavior The main direction is to reduce the proportion of floating salary (sales bonus) in the overall cash compensation, and to achieve the same quantitative indicators in the assessment of sales At the same time, increasing the index and weight of behavior evaluation is also the direction for enterprises to evaluate the bonus of sales personnel In general, 2019 will be the year when the old medical representatives will be eliminated naturally, and the new medical representatives will be launched! The current pharmaceutical enterprises need the medical representatives with strong academic promotion ability, harmonious interpersonal relationship processing and outstanding organizational aspects In addition, the era of sales with gold has become the past style, and the current pharmaceutical representatives, only through transformation and continuous improvement of their professional promotion ability, can they survive in the current mode.