21 wineries in Ningxia were unveiled at the first China (Macao) International Quality Consumer Expo

Recently, the first China (Macao) International High-quality Consumer Expo and the main forum of Hengqin World Bay Area Forum kicked off at The Venetian Macao
.
21 wineries in the eastern foothills of Helan Mountain in Ningxia made a collective appearance, inviting guests from all over the world to share global products
.

China (Macao) International High-quality Consumer Expo

"China (Macao) International Premium Expo is a platform to attract high-quality enterprises from all over the world, and it is also a grand event
that gathers domestic and foreign consumer products.
Ningxia Helan Mountain East Foothills Wine Industry Park organized Ningxia wineries to participate in the exhibition, with only one purpose, that is, to closely follow the diversified needs of the Guangdong-Hong Kong-Macao Greater Bay Area, promote and promote Ningxia Helan Mountain East Foothills wines, and promote Ningxia wines to 'go global'
.
The relevant person in charge of the management committee of Ningxia Helan Mountain East Foothill Wine Industry Park said that there are 21 Ningxia wineries (enterprises) participating in this exhibition, sparkling, dry red, dry white and rosé cover almost all wine products in Ningxia, with a rich variety of products, and also highlight the terroir, quality and brand advantages
of the eastern foothills of Ningxia Helan Mountain.

Ningxia is blessed with unique terroir conditions for the development of wine industry, with the rolling Helan Mountain in the west and the meandering Yellow River in the east, which together gave birth to the eastern foothills
of the well-known Helan Mountain.
The soil in the production area is rich in minerals, the climate is dry and rainless, the light and heat are sufficient, the temperature difference between day and night is large, the irrigation of the Yellow River is convenient, the grapes produced have complete aroma development, good pigment formation, coordinated sugar and acid ratio, and the wine produced has bright color, luscious balance, rich aroma and full body, with the typical Chinese style and oriental characteristics of "Chinese characteristics, Chinese brand, Chinese flavor, Chinese confidence"
.

According to reports, since 2020, "wine from the eastern foothills of Helan Mountain" has been included in the China-EU Geographical Indications Agreement, and the Global Wine Tourism Organization (GWTO) has awarded Ningxia the title of "Global Wine Tourism Destination"
.
The brand value of "Helan Mountain East Foothill Wine" reached 30.
107 billion yuan, ranking 9th in the list of regional brands of geographical indication products in China
.
Ningxia wines have won more than 1,100 awards
in top international wine competitions such as Dermerker, Brussels and Berlin.

It is understood that Macao is an international city with great potential in the wine market and diversified consumer demand
.
Ningxia is a "golden producing area" for the production of medium and high-end high-quality wines, which is very suitable
for the Macao consumer market.
With the help of the first China (Macao) International High-quality Consumer Expo, Ningxia Helan Mountain East Foothills Wine Producing Area allows more consumers to understand, recognize and like Ningxia wine from the wine production area, and promote the wine in the production area to "go global", from "planted well" and "well made" to "sold well"
.

(Zhang Xingbang, Yang Xuan)

Preliminary review: Li Song Responsible editor: Zhao Yu Review: Wang Jinchen